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Global Animation Industry: Strategies Trends & Opportunities

  • ID: 3607769
  • January 2016
  • 530 pages
  • Digital Vector
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The Most Authoritative Global Animation Industry Analysis

FEATURED COMPANIES

  • 20th Century Fox
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  • Fablevision Studios
  • Imagi Entertainment
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The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

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FEATURED COMPANIES

  • 20th Century Fox
  • CritterPix
  • Fablevision Studios
  • Imagi Entertainment
  • N Wave
  • Scanline
  • MORE

Global Animation Industry

History and Evolution
Industry Differentiators
Industry Characteristics
- ANIMATION INDUSTRY SUPPLY CHAIN
- ROLE OF TECHNOLOGY
- MERCHANDISING OPPORTUNITIES
- DISTRIBUTION OF ANIMATION CONTENT
- COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
- RISKS FACED BY ANIMATION STUDIOS
- DEMAND DRIVERS OF THE INDUSTRY
- GLOBAL CHARACTERISTICS AND DRIVERS FOR SUCCESS
Market Opportunity
Global Animation Studios: Distribution and Capabilities

Animation Segments
Market Segmentation
- 2D ANIMATION
- COMPUTER GENERATED IMAGERY (CGI)
- VISUAL EFFECTS
- WEB ANIMATION
- CORPORATE SERVICES
Computer Games
- CROSS OVER BETWEEN GAMES AND MOVIES
Computer Generated Imagery (CGI)
- PRODUCING CGI ANIMATION
- ADVANTAGES OF CGI ANIMATION
- DISADVANTAGES OF CGI ANIMATION
- INFLUENCE OF CGI ON CEL ANIMATION
- CHALLENGES
- CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS
Stop Motion
Motion Capture
3D Animation Movies
- KEY TRENDS, OPPORTUNITIES, FORECASTS

Forecasting Animation Content Demand
Animation Content demand from TV Channels in Europe
Animation Content demand from TV Channels in the US and Canada
Animation Content demand from TV Channels in Asia
Animation Content demand from TV Channels in South America
Animation Content demand from TV Channels in Rest of the World
Total Animation Content demand from TV Channels Worldwide
Size of the Global Animation Industry

Emerging Trends & Future Developments for the Global Animation Industry
Key predictions for the future

Animation Software Industry
2D Animation Software Market
Animation Workflow using 2D animation package
3D Animation Software Market
- INDUSTRY OVERVIEW
- 3D ANIMATION SOFTWARE MARKET SEGMENTS
- FREE ANIMATION SOFTWARES
- PLUG-INS TO PRODUCTS
Analysis of key players in 3D Animation Software Market
- MARKET SIZE
- MARKET SEGMENTS
Japanese Anime Production Softwares
- PROMINENCE OF 2D
- RETAS - SOFTWARE FOR ANIME PRODUCTION
- MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
Proprietary 3D Softwares of Animation studios
Collaboration between Animation Studios and Software Firms

Animation Content Creation
Content Creation Workflow in 2D Animation
- CONCEPTUALIZATION
- PRE-PRODUCTION
- PRODUCTION
- POST-PRODUCTION
Content Creation Lead Time Calculation in 2D Animation
- SCANNING AND FILTERING
- INK AND PAINT
- COMPOSITING AND DOPESHEET PREPARATION
Digital processing in 2D Animation
- WORKFLOW PRECEEDING DIGITAL PROCESSING
Content Creation Workflow in 3D Animation
- CONCEPTUALIZATION
- PRE-PRODUCTION
- PRODUCTION
- POST-PRODUCTION
- PARALLEL ACTIVITIES
Time Line of a Sample 3D production workflow
Animation Software usage in 3D Production Workflow
Animation Production Management
- GOVERNANCE
- TASK DIVISION AND PEOPLE ALLOCATION
- TECHNOLOGY

Audience Dynamics
Marketing Strategies for Animation Studios
- MARKETING PROGRAM
- PROFILING AND TARGETING THE RIGHT AUDIENCE
Strategies for Successful Animation Films
- BEST PRACTICES IN CHARACTER DESIGN
- LESSONS FROM PAST MISTAKES
Profile of a 3D Animation Studio: Pixar
- PIXAR’S TECHNOLOGICAL ADVANTAGE

Economics of Animation
Revenue break-up across distribution channels
Marketing to Exhibition
- MARKETING
- LICENSING
- MERCHANDISING
- DISTRIBUTION
- EXHIBITION
Economics of Animation Copyrights
- DYNAMICS OF COPYRIGHTS

Guidelines for Setting up an Animation Studio
Investments Needed for Setting up an Animation Studio
Specialised Hardware and Software Investments

Managing an Animation Studio
Key Issues of Concern
Formulating the Long Term Strategy

Animation Content Outsourcing
Offshore Computer Animation Production
- BUSINESS AND REVENUE MODELS
Drivers

Animation Industry in Europe
Winds of Change
- DEMAND FOR TV CONTENT
- FEATURE FILM INDUSTRY IN EUROPE
- MARKETING AND MERCHANDISING
Collaboration among European Studios
Drivers for Success
Trends in Europe

Germany
SIZE OF ANIMATION INDUSTRY IN GERMANY
CHANGING STRATEGIES
KEY PLAYERS IN THE INDUSTRY

UK
SIZE OF ANIMATION INDUSTRY IN THE UK
INDUSTRY SUCCESS
KEY PLAYERS IN THE INDUSTRY

Italy
SIZE OF ANIMATION INDUSTRY IN ITALY
KEY PLAYERS IN THE INDUSTRY

France
SIZE OF ANIMATION INDUSTRY IN FRANCE
KEY PLAYERS IN THE INDUSTRY

Spain
SIZE OF ANIMATION INDUSTRY IN SPAIN
KEY PLAYERS IN THE INDUSTRY

Denmark
KEY PLAYERS IN THE INDUSTRY

Animation Industry in USA
Market Size
Challenges
Key Trends
Production and Post-Production Market
- MARKET SIZE
- KEY TRENDS
Animation Value Chain

Asian Animation Industry
Establishment of Local Animation Industry
Early Trends in Animation Outsourcing to Asia
- ANIMATION OUTSOURCING IN CHINA
- ANIMATION OUTSOURCING IN INDIA
- ANIMATION OUTSOURCING IN SOUTH KOREA
- ANIMATION OUTSOURCING IN PHILIPPINES
- ANIMATION OUTSOURCING IN TAIWAN
- ANIMATION OUTSOURCING IN VIETNAM
Local Content Productions
Trend towards Co-Productions
- CO-PRODUCTIONS IN JAPAN
- CO-PRODUCTIONS IN CHINA
- CO-PRODUCTIONS IN KOREA
- CO-PRODUCTIONS IN INDIA
- CO-PRODUCTIONS IN TAIWAN
- CO-PRODUCTIONS IN PHILIPPINES
- CO-PRODUCTIONS IN SINGAPORE
- CO-PRODUCTIONS IN MALAYSIA
Popularity of Foreign Animation
Controversies Surrounding Foreign Animation
- PHILIPPINES
- SINGAPORE
- KOREA
- MALAYSIA
- INDONESIA
Animation in Asian Societies
Successful Business Models
Animation Studios in Asia

Animation Industry in Africa
- EGYPT
- KENYA
- ALGERIA
- SENEGAL
- ZIMBABWAE
- NIGER
- IVORY COAST
- GHANA
- CONGO
- BURKINA FASO

Animation Industry in Japan
Key Trends
MARKET OVERVIEW
COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
OUTSOURCING TO OTHER COUNTRIES
SUCCESSFUL BUSINESS MODELS
CHALLENGES
Anime Exports
OVERSEAS INFLUENCE OF ANIME
Globally Successful Japanese Animes
THE POKEMON PHENOMENON
Japanese Anime Production Models
PROMINENCE OF 2D
Future Trends
Animation Studios in Japan

Animation Industry in South Korea
Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models
- GOING BEYOND SUBCONTRACTING
- INVESTMENTS BY INDUSTRIAL GROUPS
- CHANGES IN INDUSTRY STRUCTURE
- SUCCESS IN OTHER COUNTRIES
Current State of the Industry
- GOVERNMENT SUPPORT
- COLLABORATION WITH OVERSEAS PARTNERS
- KEY TRENDS
- LOCAL CONTENT
Challenges
Market Opportunity
- SIZE OF THE KOREAN ANIMATION INDUSTRY
Future Outlook
Animation Schools in Korea
Animation Studios in Korea

Animation Industry in Canada
Industry Drivers
- ANIMATION FUNDING
Challenges
Strategies for Animation Studios in Canada
Data on Animation Studios in Canada
Animation Industry in Australia
Competition from Asian Studios
Challenges
Government Support
Strategies for Animation Studios in Australia
Animation Studios in Australia
Animation Movies in Australia
Animation Schools in Australia
Animation Studios in Australia

Animation Industry in Argentina
Key Trends
- LOCAL CONTENT
Animation Studios in Argentina
Argentina’s first 3D Animated Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Argentina
Data on Animation Studios in Argentina

Animation Industry in Brazil
Key Trends
- LOCAL CONTENT
Animation Studios in Brazil
Brazil’s first CGI Animated Feature Film
Brazil’ first TV animation series
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Brazil
Data on Animation Studios in Brazil
Animation Industry in Colombia

Animation Studios in Colombia
Key Trends
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Colombia
Data on Animation Studios in Colombia
Animation Industry in South Africa
Key Trends

Animation Studios in South Africa
South Africa’s first Animated Feature Film
South Africa’s successful 3D Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in South Africa
Data on Animation Studios in South Africa

Animation Industry in Mexico
Key Trends
- LOCAL CONTENT
Animation Studios in Mexico
Animation Schools in Mexico
Mexico’s 3D Animated Feature Films
Government Support
Challenges
Industry Opportunities
Industry Drivers
Strategies for Animation Studios in Mexico
Data on Animation Studios in Mexico

Figures and Tables
Figure 1: Early Animations
Table 1: Animation Movies Adapted From Television
Figure 2: Animation Industry Activity Flow
Figure 3: Animation Industry Supply Chain
Figure 4: Early CGI Based Animations
Table 2: Live Action Movies Featuring CGI Characters
Table 3: Top Grossing Animation Movies
Figure 5: Size Of Global Animation Industry
Figure 6: Geographical Break-Up Of The Global Animation Industry
Figure 7: Geographic Distribution Of Animation Studios In The World
Figure 8: Break-Up Of Animation Studios Based On Capabilities
Table 4: Most Influential Animation Studios Of All Time
Table 5: Animated Feature Films From Prominent Studios
Figure 9: Break-Up Of Global Animation Industry Based On Market Segments
Table 6: Top Grossing CGI Animation Movies Of All Times
Table 7: Games Based On Animation Movies
Table 8: Movies Based On Video Games
Table 9: CGI Feature Films
Table 10: Top Grossing CGI Animation Movies Of All Times
Table 11: Prominent Stop Motion Animation Movies
Table 12: Prominent Motion Capture Movies
Figure 10: Global Box Office Revenues Of 3d Movies
Figure 11: Box Office Revenues Of 3d Movies In North America
Figure 12: Growth Of Global 3d Screens
Figure 13: Number Of 3d Movies Released Globally
Table 13: Prominent 3d Animation Movies
Table 14: Top Grossing 3d Animation Movies Of All Times
Table 15: 3d Animation Movies In The Top 20 Grossing Movies
Table 16: 3d Television Channels
Table 17: Animation Content Demand Forecast – TV Channels In Europe
Figure 14: Break-Up Of Animation Content Demand By TV Channels In Europe
Figure 15: Cable TV Watching Pattern In The Us
Table 18: Animation Content Demand Forecast – TV Channels In The Us And Canada
Figure 16: Break-Up Of Animation Content Demand By TV Channels In The Us And Canada
Table 19: Animation Content Demand Forecast – TV Channels In Asia
Figure 17: Break-Up Of Animation Content Demand By TV Channels In Asia
Table 20: Animation Content Demand Forecast – TV Channels In South America
Figure 18: Break-Up Of Animation Content Demand By TV Channels In South America
Table 21: Animation Content Demand Forecast – TV Channels In The Rest Of The World
Figure 19: Break-Up Of Animation Content Demand By TV Channels In Rest Of The World
Table 22: Worldwide Animation Content Demand Forecast – TV Channels
Figure 20: Break-Up Of Animation Content Demand By TV Channels Worldwide
Figure 21: Global Animation Industry Break-Up Based On Applications
Table 23: Classification Of Animation Software
Table 24: Key Players And Their Products In 2d Animation Software Market
Table 25: Leading 2d And 3d Animation Software
Table 26: Key Players And Their Products In 3d Animation Software Market
Table 27: Free Animation Software
Table 28: Pricing Structures Of Animation Software Packages
Table 29: Comparison Of Key 3d Animation Software
Figure 22: Commercial 3d Animation Software Market Size
Figure 23: 3d Animation Software Market Break-Up By Segment
Figure 24: 2d Animation Production Workflow
Figure 25: 3d Animation Production Workflow
Figure 26: 3d Animation Workflow Using 3d Software
Figure 27: Pixar’s Productions
Figure 28: Animation Movie Marketing Cost Break-Up
Table 30: Leading Global Animation Licensors And Licensed Properties
Table 31: Cost Break-Ups Of Leading Animation Movies
Table 32: Capital Expenditure For Setting Up An Animation Studio
Table 33: Profile Of Employees Required To Manage The Studio
Table 34: Leading European Animation Films By Theatre Admissions
Figure 29: Size Of Animation Industry In Germany
Table 35: Animation Studios In Germany
Figure 30: Size Of Animation Industry In The UK
Table 36: Animation Studios In The UK
Figure 31: Size Of Animation Industry In Italy
Table 37: Animation Studios In Italy
Figure 32: Size Of Animation Industry In France
Table 38: Animation Studios In France
Figure 33: Size Of Animation Industry In Spain
Table 39: Animation Studios In Spain
Table 40: Animation Studios In Denmark
Table 41: Leading Animation Studios In The Us
Table 42: Leading Animation TV Channels In The Us
Figure 34: 3d Animation Salaries In The Us
Figure 35: 2d Animation Salaries In The Us
Figure 36: Flash Animation Salaries In The Us
Figure 37: Gaming Salaries In The Us
Table 43: Key Animation Studios In Asia
Figure 38: Earliest Egyptian Animation Production
Figure 39: Egyptian Animation Productions
Figure 40: Kenyan Animation Productions
Figure 41: Senegalese Animation Productions
Figure 42: Africa’s First Animated Feature Film
Figure 43: Zimbabwean Animation Productions
Figure 44: Early Niger Animation Productions
Figure 45: Early Ivory Coast Animation Productions
Figure 46: Ghana’s Animation Productions
Figure 47: Congo Animation Productions
Figure 48: Early Burkina Faso Animation Productions
Table 44: Most Popular Japanese Animation Movies
Figure 49: Size Of Animation Industry In Japan
Table 45: Leading Animation Studios In Japan
Table 46: In-House Content Developed By Korean Animation Studios
Figure 50: Size Of Korean Animation Industry
Table 47: Animation Schools In Korea
Table 48: Korea’s Leading Animation Studios
Table 49: Animation Studios In Canada
Figure 51: Number Of Animation Studios In Canada
Figure 52: Break-Up Of Animation Studios In Canada Based On Size
Figure 53: Classification Of Animation Studios In Canada Based On Capabilities
Figure 54: Break-Up Of Animation Studios In Canada Based On Applications
Figure 55: 3d Animation Salaries In Canada
Figure 56: 2d Animation Salaries In Canada
Figure 57: Flash Animation Salaries In Canada
Figure 58: Gaming Salaries In Canada
Table 50: Animation Studios In Australia
Table 51: Animation Movies In Australia
Table 52: Animation Schools In Australia
Figure 59: Number Of Animation Studios In Australia
Figure 60: Break-Up Of Animation Studios In Australia Based On Size
Figure 61: Classification Of Animation Studios In Australia Based On Capabilities
Figure 62: Break-Up Of Animation Studios In Australia Based On Applications
Figure 63: 3d Animation Salaries In Australia
Figure 64: 2d Animation Salaries In Australia
Figure 65: Flash Animation Salaries In Australia
Figure 66: Gaming Salaries In Australia
Table 53: Original Animation Content Created In Argentina
Table 54: Animation Studios In Argentina
Figure 67: Argentina’s First 3d Animated Feature Film
Figure 68: Number Of Animation Studios In Argentina
Figure 69: Break-Up Of Animation Studios In Argentina Based On Size
Figure 70: Break-Up Of Animation Studios In Argentina Based On Capabilities
Figure 71: Classification Of Animation Studios In Argentina Based On Applications
Figure 72: Number Of People Employed In The Argentine Animation Industry
Figure 73: Cost Projections Of Producing One Episode Of Animation Work In Argentina
Figure 74: Annual Animation Content Output Of Argentine Animation Industry
Figure 75: Break-Up Of Annual Animation Content Output Of Argentine Animation Industry
Figure 76: 3d Animation Salaries In Argentina
Figure 77: 2d Animation Salaries In Argentina
Figure 78: Flash Animation Salaries In Argentina
Figure 79: Gaming Salaries In Argentina
Table 55: Original Animation Content Created In Brazil
Table 56: Animation Studios In Brazil
Figure 80: Brazil’s First CGI Animated Feature Film
Figure 81: Brazil’s First Locally Produced TV Series
Figure 82: Number Of Animation Studios In Brazil
Figure 83: Break-Up Of Animation Studios In Brazil Based On Size
Figure 84: Break-Up Of Animation Studios In Brazil Based On Capabilities
Figure 85: Classification Of Animation Studios In Brazil Based On Applications
Figure 86: Number Of People Employed In The Brazilian Animation Industry
Figure 87: Cost Projections Of Producing One Episode Of Animation Work In Brazil
Figure 88: Annual Animation Content Output Of Brazilian Animation Industry
Figure 89: Break-Up Of Annual Animation Content Output Of Brazilian Animation Industry
Figure 90: 3d Animation Salaries In Brazil
Figure 91: 2d Animation Salaries In Brazil
Figure 92: Flash Animation Salaries In Brazil
Figure 93: Gaming Salaries In Brazil
Table 57: Animation Studios In Colombia
Figure 94: Number Of Animation Studios In Colombia
Figure 95: Break-Up Of Animation Studios In Colombia Based On Size
Figure 96: Break-Up Of Animation Studios In Colombia Based On Capabilities
Figure 97: Classification Of Animation Studios In Colombia Based On Applications
Figure 98: Number Of People Employed In The Colombia Animation Industry
Figure 99: Cost Projections Of Producing One Episode Of Animation Work In Colombia
Figure 100: Annual Animation Content Output Of Colombian Animation Industry
Figure 101: Break-Up Of Annual Animation Content Output Of Colombia Animation Industry
Figure 102: 3d Animation Salaries In Colombia
Figure 103: 2d Animation Salaries In Colombia
Figure 104: Flash Animation Salaries In Colombia
Figure 105: Gaming Salaries In Colombia
Table 58: Animation Studios In South Africa
Figure 106: South Africa’s First Animated Feature Film
Figure 107: South Africa’s 3d Feature Film
Figure 108: Number Of Animation Studios In South Africa
Figure 109: Break-Up Of Animation Studios In South Africa Based On Size
Figure 110: Break-Up Of Animation Studios In South Africa Based On Capabilities
Figure 111: Classification Of Animation Studios In South Africa Based On Applications
Figure 112: Number Of People Employed In The South African Animation Industry
Figure 113: Cost Projections Of Producing One Episode Of Animation Work In South Africa
Figure 114: Annual Animation Content Output Of South African Animation Industry
Figure 115: Break-Up Of Annual Animation Content Output Of South African Animation Industry
Figure 116: 3d Animation Salaries In South Africa
Figure 117: 2d Animation Salaries In South Africa
Figure 118: Flash Animation Salaries In South Africa
Figure 119: Gaming Salaries In South Africa
Table 59: Original Animation Content Created In Mexico
Table 60: Commercially Successful Mexican Film Productions
Table 61: Animation Studios In Mexico
Table 62: Animation Schools In Mexico
Figure 120: Mexico’s First 3d Animated Feature Film
Figure 121: Number Of Animation Studios In Mexico
Figure 122: Break-Up Of Animation Studios In Mexico Based On Size
Figure 123: Break-Up Of Animation Studios In Mexico Based On Capabilities
Figure 124: Classification Of Animation Studios In Mexico Based On Applications
Figure 125: Number Of People Employed In The Mexican Animation Industry
Figure 126: Cost Projections Of Producing One Episode Of Animation Work In Mexico
Figure 127: Annual Animation Content Output Of Mexican Animation Industry
Figure 128: Break-Up Of Annual Animation Content Output Of Mexican Animation Industry
Figure 129: 3d Animation Salaries In Mexico
Figure 130: 2d Animation Salaries In Mexico
Figure 131: Flash Animation Salaries In Mexico
Figure 132: Gaming Salaries In Mexico

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- 20th Century Fox
- Aardman Animation
- Animal Logic/Warner Bros
- BRB Internacional
- Blue Sky Studios
- Bones
- Century Fox
- CritterPix
- DPS
- Disney
- DreamWorks Animation
- Egg Creative Production
- EuropaCorp
- Exodus Film Group
- Fablevision Studios
- Fathom Studios
- Film Roman
- Folimage
- Gulfstream Pictures
- Hanna Barbera
- Ilion Animation Studios
- Imagi Entertainment
- Industrial Light and Magic
- Klasky Csupo
- Laika Entertainment
- Lions Gate
- Luc Besson
- Mac guff line
- Mainframe Entertainment
- N Wave
- Nickelodeon Studios
- Pacific Data Images
- Pixar
- Red Rover International
- Reel FX Creative Studios
- Rhythm and Hues
- Scanline
- Solutions
- Sony Pictures Animation
- Studio 40 C
- Studio Ghibli
- The Weinstein Company
- Toei Animation
- ToonBox Entertainment
- Vanguard Animation
- Walt Disney Pictures
- Warner Brothers
- Wild Brain

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