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Vietnam Consumer Electronics Report Q1 2016

  • ID: 3608791
  • January 2016
  • Region: Vietnam
  • 65 pages
  • Business Monitor International
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We believe the Vietnamese economic and consumer electronics growth story is resilient and we maintain our bullish medium-term outlook in the Q116 update. Broad-based economic growth is expected to have a positive impact on the household income profile of Vietnam over the medium term, which will deepen the devices market, as well as easing price sensitivity in the higher value replacement market.

Meanwhile, falling average device prices in key device categories will add to device spending growth momentum. We forecast a CAGR of 9.1% for 2016-2019, with even stronger growth expected in the smartphone, tablet, and LED/LCD TV set markets. However, there is downside to this outlook, with a hard landing in China or a broader emerging market debt crisis following rate rises in the US holding the potential to derail our core scenario.

2016 Headline Expenditure Projections:
- Computer Hardware Sales: Growth of 4.0% with total market value reaching USD1.5bn.

- AV Sales: Growth of 8.6% with total market value reaching USD1.2bn.

- Handset Sales: Growth of 8.4% with total sales exceeding USD3.1bn.

Note: Product cover images may vary from those shown
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SWOT

Consumer Electronics Market

Industry Forecast

Latest Updates

Structural Trends
Table: Consumer Electronics Overview (Vietnam 2013-2019)

Consumer Electronics Risk/Reward Index

Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q116

Market Overview

Computers
Table: PC Sales (Vietnam 2013-2019)

AV Devices
Table: AV Sales (Vietnam 2013-2019)

Mobile Handsets
Table: Mobile Communications (Vietnam 2013-2019)

Competitive Landscape

International Companies
Table: Samsung Electronics
Table: Intel
Table: LG Electronics

Local Companies
Table: Q-Mobile

Industry Trends And Developments

Regulatory Development
Table: Government Authority

Regulatory News

Demographic Forecast
Table: Population Headline Indicators (Vietnam 1990-2025)
Table: Key Population Ratios (Vietnam 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
Table: Population By Age Group (Vietnam 1990-2025)
Table: Population By Age Group % (Vietnam 1990-2025)

Methodology

Industry Forecast Methodology

Sector-Specific Methodology

Sources

Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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