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South Korea Consumer Electronics Report Q1 2016

  • ID: 3608832
  • January 2016
  • Region: South Korea
  • 62 pages
  • Business Monitor International
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We have left our forecasts unchanged in the Q1 2016 report update for the South Korean consumer electronics market. We had downgraded our forecast for the South Korean consumer electronics market in the Q4 2015 update, with weak H1 2015 sales and deteriorating economic confidence after the slide in regional equity markets in August 2015. South Korea saw a very steep decline in 2015, with the market contracting by almost 13%. In 2016, we estimate a minor contraction of under 2%, with total market value reaching USD17.9bn. The South Korean market remains complex and saturated. For instance, in the smartphone market, not only is penetration high, but LTE handsets and phablets have also already passed through the initial boom phase. Meanwhile, in the AV segment, HD TV set ownership is widespread, and in the PC market, all core markets are saturated. Although market maturity means South Korea will significantly underperform emerging markets in the region, we stress that it will remain lucrative in per capita spending terms and will offer vendors higher margin sales opportunities than much of the rest of Asia Pacific.

2016 Headline Expenditure Projections:
- Computer Hardware Sales: Decline of 6.3% with total market value reaching USD8.8bn.

- AV Sales: Growth of 3.5% with total market value reaching USD2.82bn.

- Handset Sales: Growth of 2.5% with total sales exceeding USD6.28bn.

Note: Product cover images may vary from those shown
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SWOT

Consumer Electronics Market

Industry Forecast
Table: Consumer Electronics Overview (South Korea 2013-2019)

Consumer Electronics Risk/Reward Index

Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q116

Market Overview

Computers
Table: PC Sales (South Korea 2013-2019)

AV
Table: AV Sales (South Korea 2013-2019)

Mobile Handsets
Table: Mobile Communications (South Korea 2013-2019)

Competitive Landscape

International Companies
Table: Hewlett Packard

Local Companies
Table: LG Electronics
Table: LG Display
Table: SK Hynix

Industry Trends And Developments
Table: Major Cyberattacks And Information Leaks

Demographic Forecast

Demographic Outlook
Table: Population Headline Indicators (South Korea 1990-2025)
Table: Key Population Ratios (South Korea 1990-2025)
Table: Urban/Rural Population & Life Expectancy (South Korea 1990-2025)
Table: Population By Age Group (South Korea 1990-2025)
Table: Population By Age Group % (South Korea 1990-2025)

Methodology

Industry Forecast Methodology

Sector-Specific Methodology

Sources

Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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