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Russia Consumer Electronics Report Q1 2016

  • ID: 3608833
  • January 2016
  • Region: Russia
  • 70 pages
  • Business Monitor International
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Multiple factors have deteriorated the Russian consumer electronics market, including international sanctions, the global oil price slump and the sharp decline of the rouble against the dollar.

The Russian consumer electronics market contracted sharply in 2014 and 2015, especially with the depreciation of the rouble eroding rouble purchasing power in dollar terms. After the serious disruption of 2015, it expects a gradual recovery to begin in 2016 with rouble stabilisation, before an acceleration in growth in 2017. However, total demand in 2019 is forecast to still be 34.2% below the 2012 peak in US dollar terms. From this perspective, it is to be expected that heightened price sensitivity will increase the share of sales captured by local low-cost vendors such as Yota Devices, Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014 and look set to capitalise on wider economic trends over the medium term.

2016 Headline Expenditure Projections
- Computer Hardware Sales: USD7.1bn (up 1.2%).

- AV Sales: USD5.3bn (up 5%).

- Handset Sales: USD6bn (up 1%).

Note: Product cover images may vary from those shown
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SWOT

Consumer Electronics Market

Industry Forecast
Table: Consumer Electronics Overview (Russia 2013-2019)

Consumer Electronics Risk/Reward Index

Industry Risk/Reward Index
Table: Europe Risk/Rewards Index - Q1 2016

Market Overview

Computers
Table: PC Sales (Russia 2013-2019)

AV
Table: AV Sales (Russia 2013-2019)

Mobile Handsets
Table: Mobile Communications (Russia 2013-2019)

Competitive Landscape

International Companies
Table: Huawei Technologies
Table: Lenovo
Table: Foxconn

Local Companies
Table: Explay
Table: Yota Devices

Industry Trends And Developments

Regulatory Development
Table: IT Authorities

Demographic Forecast

Demographic Outlook
Table: Population Headline Indicators (Russia 1990-2025)
Table: Key Population Ratios (Russia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Russia 1990-2025)
Table: Population By Age Group (Russia 1990-2025)
Table: Population By Age Group % (Russia 1990-2025)

Methodology

Industry Forecast Methodology

Sector-Specific Methodology

Sources

Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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