Direct Marketing Market Report - Market Research Reports

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/3610

Direct Marketing Market Report

Description:

Despite the much publicised global slowdown in advertising expenditure, the UK direct marketing sector is continuing to show signs of strong growth. The market grew by more than 80% between 1995 and 2000, to £10bn. This growth has been due partly to the fact that the market is expanding away from the traditional sectors of direct mail and telemarketing, as well as press advertising, into new technologies, such as the Internet, database and field marketing. Additionally, sectors such as door-to-door and radio and cinema advertising are all seeing resurgence, while TV advertising remains a core component of the market. Telemarketing, however, retains its traditional popularity, and led the market in 1999/2000, closely followed by direct mail. The market is growing as direct marketing techniques become increasingly sophisticated and niche-centred. However, the slowing UK and international advertising market is starting to impact on annual growth rates. A poor public perception of direct marketing in the UK still predominates. The proliferation of junk mail, unwanted telephone calls and, latterly, spam e-mail has not helped the image of direct marketing and this is detrimental to the industry's success. In addition, there is a high incidence of data wastage as direct marketing fails to reach the intended consumer. This also tends to damage the effect of direct marketing. A growing number of advertisements in the UK are classified as direct marketing, rather than traditional above-the-line advertisements, as they incorporate aspects of telemarketing, response and the Internet as integral parts of the campaign. This general convergence of media in the industry is beneficial to the growth of direct marketing. The future of the sector is in some doubt given the global slowdown of the market. This is indicated by the poor performance of the US market. Additionally, the UK economy is forecast to slow down and advertising budgets are often the first to be affected. Growth rates may start to slow from 2003/2004 but losses are not expected.

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/3610

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 04/06/2012 21:52:56

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.


Product Name:
Direct Marketing Market Report
Web Address:
http://www.researchandmarkets.com/reports/3610
Office Code:
OC8IHPMSLUNOY

Report formats
Please enter the quantity of the report format you require.

Format	Quantity	Price
Hard Copy		€546.00 + EUR€ 50.00 Shipping/Handling *
Electronic		€546.00

* Shipping/Handling is only charged once per order.

Contact information
Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Page 2 of 2
Printed 04/06/2012 21:52:56

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder's Name:

Cardholder's Signature:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)