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Turkey Consumer Electronics Report Q2 2016

  • ID: 3616049
  • February 2016
  • Region: Turkey
  • 67 pages
  • Business Monitor International
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Turkey's consumer electronics market is estimated to have contracted by almost 10% in US dollar terms in 2015 as the lira depreciated sharply against the dollar, while deferred purchases due to political unrest were an additional drag. We forecast another year of contraction in 2016 as depreciation continues, with the impact of any global economic crises presenting additional downside due to Turkey's economic fragilities. In contrast to this challenging short-term outlook, The report predicts a return to growth from 2017 as the lira stabilises, which should return the market to a growth trajectory based on rising incomes and vendors tapping low penetration rate opportunities. We forecast a CAGR of 1.0% over 2016-2020 to USD13.04bn in 2020.

Latest Updates & Industry Developments

- Computer Hardware Sales: Demand for PCs declined sharply in 2015 as device replacements and upgrades were deferred, and it will only be from 2018 that the PC market returns to growth. . forecasts a 1.1% CAGR for computer hardware sales in USD terms over 2016-2020.

- AV Sales: There has been a sustained period of contraction in AV sales due TV set price erosion and digital camera and mp3 player demand cannibalisation - all in a climate of eroding household purchasing power. The market is however expected to return to growth from 2017, with a CAGR of 1.5% forecast for 2016-2020.

- Handset Sales: The handset market has been the outperforming segment of the consumer electronics market since the beginning of the smartphone boom in 2010-2011, but as a result of smartphone market saturation The report predicts growth to slow sharply. We forecast a CAGR of 0.8% 2016-2020 to USD6.6bn.

Note: Product cover images may vary from those shown
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Industry View

Latest UpdatesIndustry Developments

SWOT

Consumer Electronics Market

Industry Forecast

Latest Updates
Table: Consumer Electronics Overview (Turkey 2014-2020)

Industry Risk Reward Index
Table: Consumer Electronics Ratings Regional Breakdown, Q216
Table: Europe Risk/Rewards IndexQ2 2016

Market Overview

Recent Developments

Computers
Table: PC Sales (Turkey 2014-2020)

AV Devices
Table: AV Sales (Turkey 2014-2020)
Table: Turkey Household AV Device Penetration (%)

Mobile Devices
Table: Mobile Communications (Turkey 2014-2020)

Competitive Landscape

International Companies
Table: Acer
Table: Exper
Table: Hewlett-Packard
Table: Lenovo

Local Companies
Table: Casper
Table: Telpa Communications

Industry Trends And Developments 47

Industry Scope

Segments

Distribution

Retail

Regulatory Development
Table: Regulatory Authorities

Demographic Forecast
Table: Population Headline Indicators (Turkey 1990-2025)
Table: Key Population Ratios (Turkey 1990-2025)
Table: Urban/Rural PopulationLife Expectancy (Turkey 1990-2025)
Table: Population By Age Group (Turkey 1990-2025)
Table: Population By Age Group(Turkey 1990-2025)

Methodology

Industry Forecast Methodology

Sector-Specific Methodology

Sources

Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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