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Chile Consumer Electronics Report Q2 2016

  • ID: 3616109
  • February 2016
  • Region: Chile
  • 58 pages
  • Business Monitor International
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Chile's consumer electronics devices market has a bright medium-term outlook through a continued expansion of the middle class, which will deepen the market and should ease the constraint of price sensitivity on vendor returns. However, the outlook does continue to include challenges. For instance we forecast growth of just 0.2% in 2016 as the peso depreciates further, eroding household purchasing power for imported devices. This performance also captures the downside risk facing Chile from the commodities slump and potential hard landing in China. However, in our core scenario the peso will appreciate, driving greater device spending, with a bump in demand in 2017 as deferred purchases from 2015 and 2016 are unlocked, especially in the computer and AV segments.

Latest Updates & Industry Developments

- Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR) of 6.6% in US dollar terms. After another contraction in 2016 peso appreciation against the US dollar and underlying household demand will drive an expansion of the PC market.

Note: Product cover images may vary from those shown
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Industry View

SWOT

Consumer Electronics Market

Industry Forecast
Table: Consumer Electronics Overview (Chile 2014-2020)

Industry Risk/Reward Index
Table: CE RRI Regional Scores Breakdown, Q216
Table: Americas Risk/Rewards Index, Q2 2016

Market Overview

Computers
Table: PC Sales (Chile 2014-2020)

AV
Table: AV Sales (Chile 2014-2020)

Mobile Devices
Table: Mobile Communications (Chile 2014-2020)

Competitive Landscape

International Companies
Table: Hewlett-Packard (HP)
Table: Samsung Electronics
Table: Huawei

Local Companies
Table: IRT

Industry Trends And Developments 43

Regulatory Development
Table: Government Authority

Demographic Forecast
Table: Population Headline Indicators (Chile 1990-2025)
Table: Key Population Ratios (Chile 1990-2025)
Table: Urban/Rural PopulationLife Expectancy (Chile 1990-2025)
Table: Population By Age Group (Chile 1990-2025)
Table: Population By Age Group(Chile 1990-2025)

Methodology

Industry Forecast Methodology

Sector-Specific Methodology

Sources

Risk/Reward Index Methodology

Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Hewlett-Packard Company
  • Microsoft Corporation
  • Philips N.V.
  • SONY Corporation
  • Cypress Semiconductor Corporation
  • Panasonic Corporation