Outdoor Furniture - A US Market Report

Global Industry Analysts, Inc, February 2012, Pages: 197

This report analyzes the US market for Outdoor Furniture in US$ Million by the following Material Types: Metal, Plastic/Resin, Wicker/Rattan, Wood, and Others. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for this market.

The report profiles 159 companies including many key and niche players such as Agio International Ltd., Brown Jordan, Casual Living, Gibraltar Furniture, Grosfillex North America, Hanamint Corp., Homecrest Industries Inc., Home Casual LLC, Kingsley-Bate, Ltd., Leisure Furniture & Powdercoating, Inc., Lloyd Flanders Industries, Inc., Mallin Casual Furniture, Meadowcraft, Inc., Modern Outdoor, O.W. Lee Company, Inc., and The Coleman Company, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

For information on site licence pricing please click on Enquire before buying.

OUTDOOR FURNITURE

A US MARKET REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
1. Metal I-3
2. Plastic/Resin I-3
3. Wicker/Rattan I-4
4. Wood I-4
5. Others I-4

II. A US MARKET REPORT

1. INDUSTRY OVERVIEW II-1
A Peek into Furniture Industry II-1
Outdoor Furniture: A Curtain Raiser II-1
A Notoriously Fragmented Market II-2
Where's the Competition II-2
Rediscovering the Great American Backyard II-3
Table 1: US Market for Outdoor Structures (2011): Percentage
Breakup by Popularity (includes corresponding Graph/Chart) II-4
A Statement of Style & Imagination II-5
Changing Styles of Modern Living Extend Cues to Where the
Market is Heading II-5
Elegant Outdoor Furniture Moves In & Indoor Furniture Moves Out II-5
High-end Technology Grips Outdoor Furniture Design Space II-6
Innovative Fabrics Catch the Fancy of Homeowners II-6
Dynamic Nature of Garden Furniture Material II-6
Rise in Backyard Activities Puts the Market In-form for Growth II-6
Outdoor Living & Entertainment: A Leisure Trend of National
Proportions II-7
Getting Close to Nature II-8
Exquisite Home Interiors is no Longer Enough II-8
Outdoor Furniture: No Longer an Afterthought for Improving
Outdoor Comfort II-8
The “Stress” of Modern Lifestyles Lead to Greater Outdoor
Indulgence II-8
Metal Patio Furniture: For a Feel of Paris Under the Stars II-9
Wicker: A Timeless Tradition in Patio Furniture Style II-9
Patio Umbrellas: For a Very Becoming Protection Against the
Sun & Rain II-10
Outdoor Benches: A Part of the Must Have Outdoor Furniture
Collectables II-10
Hammocks: Envisioning the Ancient Caribbean Culture II-10
Garden Oasis Patio Furniture: For the Perfect Garden Refuge II-11
Innovative Weather Resistant Materials & Fabrics Help Fan the
Demand II-11
Factors Influencing Purchasing Decisions II-12

2. MARKET TRENDS & ISSUES II-13
Changing Lifestyles: A Prime Stimulant II-13
Outdoor Furniture Not Spared by Fashion Fads II-13
Eco-Friendly Outdoor Furniture Gains Prominence II-13
Rattan Furniture Gains Popularity II-13
Patio Glass Tabletops Fall Out of Favor II-14
Outdoor Throw Pillows Are In II-14
Comfort: A Crucible of Product Success II-14
Ergonomics: A Key Design Variable II-14
Premium Products Take On a High Profile II-15
Choices, Choices, and Choices II-15
Aluminum: The Most Popular Metal for Outdoor Furniture II-15
Who Says Resin Cannot Be Stylish & Indulgent? II-15
Demand for Certified Wood Products On the Rise II-16
Outdoor Furniture Made To Look & Feel Like Indoor Furniture II-16
Focus Shifts from Garden to Patios, Deck and Other Outdoor Areas II-16
Loggias: Ascending the Popularity Chart as an Ideal Outdoor
Living Space II-16
Residential Renovation: An Opportunity for Repeat Business II-16
Innovation in Full Steam II-17
Fabric Innovation from the Textile Industry II-17
Asia Garners a Huge Chunk of US Imports II-17
Table 2: US Imports of Outdoor Furniture (2001, 2006 & 2011):
Imports in US$ Million and Share of Asia-Pacific Region in US
Imports (includes corresponding Graph/Chart) II-18
Vietnam Next in Line After China II-18
Consumer Demographic Profile II-18
The Dawn of the New Millennials II-18
Consumers Shift to Online Purchases II-18
Table 3: Consumer Online & Offline Purchasing Behavior: Year
2006 (includes corresponding Graph/Chart) II-19
Young Homeowners Are Avid Users II-20
The Younger the Better II-20
Empty Nesters Represent a Lucrative Target II-20
Customers Become Increasingly Hard to Please II-20
Table 4: US Market for Outdoor Living Products (2011):
Percentage Breakdown by Consumer Popularity (includes
corresponding Graph/Chart) II-21
What's Buzzing in the Retail Space? II-21
Table 5: Leading Outdoor Furniture Retailers in the US
(2007): Ranked by Value Sales in US$ Million (includes
corresponding Graph/Chart) II-22
Rise in Retailer Mergers and Insolvencies Worries Manufacturers II-22
Mass Retailers Unceremoniously Elbow Their Way Past Specialty
Retailers II-22
The Rising Potential of Home Improvement Stores II-23
Imports Help Retailers to Raise Profit Margin Without Losing
Business II-23
Noteworthy Issues & Challenges II-23
Climatic Conditions Influence Outdoor Furniture Sales II-23
Winter Sales Slump Forces Diversification II-23
Design Piracy: An Irksome Irritant II-23
China Turns On the Heat in the Domestic Market II-24

3. PRODUCT OVERVIEW II-25
Outdoor Furniture: A Definition II-25
Types of Outdoor Furniture II-25
Outdoor Seating Products II-25
Park Benches II-25
Lawn Chairs II-25
Adirondack Chairs II-25
Patio Chairs II-25
Swings/Slings II-25
Outdoor Loveseat II-26
Settees II-26
Ottomans II-26
Toadstools II-26
Poolside Recliners or Garden Recliners II-26
Porch Swings & Rocker II-26
Outdoor Tables II-27
Picnic Tables II-27
Umbrellas/Parasol II-27
Patio Umbrellas II-27
Beach Umbrellas II-27
Outdoor Furniture Materials: A Peek Into the Raw Deal II-27
Metal II-28
Iron II-28
Aluminum II-28
Cast & Extruded Iron/Aluminum II-28
Steel II-28
Wood/Rattan II-29
Teak II-29
Oak II-29
Redwood II-29
Cedar II-29
Eucalyptus II-29
Roble II-30
Shorea II-30
Jarrah II-30
Pine II-30
Others II-30
Plastic/Resin II-30
Polymer II-31
Recycled Plastic II-31
Wicker II-31
Vinyl Wicker II-31
Natural Wicker II-31
Loom Wicker II-31
Rattan II-32
Cane II-32
Reed II-32
Bamboo II-32
Others II-32
Poly-wood Outdoor Furniture II-32
Popular Material Combinations II-33
Plastic-Metal II-33
Metal-Wood II-33
Wicker-Plastic II-33

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-34
Miami Corporation to Launch Outdoor Encore II-34
Draperyrow.com to Unveil North Shore Collection II-34
Cal Spa Rolls Out New Range of Cal Patio II-34
Didriks Launches New Designs from Vladimir Kagan and Barlow Tyrie II-34
Riverside Garden Centre Unveils New Range of Garden Furniture II-34
Interiors Launches New Collection for Outdoor Furnishings II-35
Disney and Agio International to Roll Out New Disney Resort
Outdoor Furniture Collection II-35
Simcoe Launches Outdoor Furniture II-35
Thomasville Rolls Out First Outdoor Furniture Line II-35

5. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST- A PERSPECTIVE BUILDER II-36
CPI Plastics Group Introduces the Eon Adirondack Collection II-36
RIO Brands Introduces Broad Range of Patio Furniture II-36
New Palladian Woven from Tropitone II-36
Tropitone Improves Outdoor Furnishing Portfolio II-36
Thos. Baker's Craftsman Collection Hits the Aisle II-37
Tropitone Unveils Stoneworks II-37
Woodard Debuts Wyatt Aluminum Mesh Collection II-37

6. RECENT INDUSTRY ACTIVITY II-38
Art Van Takes Over Jimmies Rustics II-38
HOM Furniture Acquires Seasonal Concepts II-38
Southern Sales Acquires Meadowcraft Assets II-38
Chair King Buys Ownership Stake in Furniture Concepts II-38
Furniture Brands International and Foremost Groups Sign
Licensing Agreement II-38
MarChem Coated Fabrics Changes Name to MarChem Customs Fabrics II-39
Carls Patio Establishes Two New Showrooms II-39
Nautica Apparel Licenses Vendor Development to Manufacture
Outdoor Home Furnishings Line II-39
Lloyd & Taylor Takes Over Fortunoff II-40
Craftmade Acquires Assets of Woodard II-40

7. CORPORATE ACTIVITY IN RECENT PAST- A PERSPECTIVE BUILDER II-41
Pfingsten, DuPont and HarbourVest Takes Over Tropitone II-41
SwimWays Acquires Breakthrough Technology of Renetto II-41
La-Z-Boy Collaborates with Brown Jordan II-41
O.W. Lee Partners with Outdoor Interiors to Introduce OW Lee
Outdoor Couture II-41
Brown Jordan International Snaps Up Assets of Sun Isle II-42
Palmetto Starts New Online Store II-42

8. FOCUS ON SELECT US PLAYERS II-43
Agio International Ltd. II-43
Brown Jordan II-43
Casual Living II-43
Gibraltar Furniture II-43
Grosfillex North America II-44
Hanamint Corp. II-44
Homecrest Industries, Inc. II-44
Home Casual LLC II-44
Kingsley-Bate, Ltd. II-45
Leisure Furniture & Powdercoating, Inc. II-45
Lloyd Flanders Industries, Inc. II-45
Mallin Casual Furniture II-45
Meadowcraft, Inc. II-46
Modern Outdoor II-46
O.W. Lee Company, Inc. II-46
The Coleman Company, Inc. II-47

9. MARKET ANALYTICS II-48
Table 6: US Recent Past, Current & Future Analysis for Outdoor
Furniture Market by Material Type - Metal, Plastic/Resin,
Wicker/Rattan, Wood and Others Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) II-48

Table 7: US Historic Review for Outdoor Furniture Market by
Material Type - Metal, Plastic/Resin, Wicker/Rattan, Wood and
Others Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) II-49

Table 8: US 15-Year Perspective for Outdoor Furniture Market
by Material Type - Percentage Breakdown of Dollar Sales for
Metal, Plastic/Resin, Wicker/Rattan, Wood and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) II-50

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 159

------------------------------------------
Region/Country Players
------------------------------------------
The United States 149
Canada 7
Asia-Pacific (Excluding Japan) 3
------------------------------------------

Furniture industry in the US, over the years, has exhibited a vibrant growth pattern, and factors such as consumer disposable income, construction activity, new housing starts and state of the economy primarily drive gains for the manufacturers of household furniture. Rising concept of outdoor living, particularly lavish outdoor living spaces, comfortable seating and elaborate lighting propel the market for Outdoor Furniture. The residential segment occupies a prominent position in the market, accounting for more than 90% share in the total demand for outdoor furniture. In general, fashion and trends in the home decorating segment and lifestyle trends including outdoor rooms, ‘nesting' and ‘cocooning' drive demand for outdoor furniture. Over the years, these factors have contributed significantly to the growth of the industry and have irreversibly changed the industry's landscape. In addition, demographic changes, housing sales, widespread adoption of Internet, outdoor renovation, and environmental concerns also boost the outdoor furniture market.

Competition in the outdoor furniture market has moved from the premium strata of the market to the mass-market level. Even the average households have graduated towards embracing outdoor furniture given the attractive returns earned on such an investment i.e. outdoor furnishing adds to the resale value of a home. With a growing number of customers taking cues from popular TV home makeover shows, advertising blitzes, and lifestyle magazines, awareness regarding outdoor furniture is on the rise. Widespread product/category awareness, as expected, is helping to bring about deeper market penetration and higher demand. The market largely governed by fashion trends, is currently focusing on neutral colors and simple designs for both outdoor and indoor furniture, with the luxurious, elegant look combined with comfort being the new buzzword.

Consumers of yesteryears had limited choices over style, color, design and material, which were limited mainly to wrought iron furniture, wood, and plastic. Among materials, consumer preference for Metal garden furniture continues to grow at a steady pace as it imparts a classy and traditional touch to the outdoor furniture. In particular, aluminum spearheads the US outdoor furniture market, known for its strength, lightweight, non-rusting and durability features. The metal outdoor furniture dominates over the other material types, commanding the largest chunk of the market. The segment buoyed by slew of product innovations, new designs, and improved quality is also slated to surge ahead at the strongest CAGR of 6.2% through 2017. The evergreen popularity of the Wicker/rattan furniture runs steady even today, despite its being the oldest in terms of material choice. Use of wicker in patio furniture has long been cherished for its unsurpassable elegance as well as elaborate and fine design. Additionally, the exotic look of a rattan furniture combined with its eco-friendly, natural and sustainable attributes lead to wider market acceptance.

Technology and material innovations, of late, have provided consumers a wider choice of outdoor furniture types. High quality outdoor furniture at competitive prices is the trend of today, and the market in the upcoming years is expected to be swamped by new product innovation, and sophisticated styles designed to gratify even the most critical, fashion conscious homeowner. The US market is inundated with mind-boggling varieties of outdoor furniture, given the fact that product innovation plays a crucial role in keeping consumer enthusiasm alive and aflame, primarily because outdoor furniture is looked upon more as a style statement than a basic necessity. Affluent households consider outdoor furniture as a symbolic representation of their wealth, affluence and social status in the community, and in this regard increasingly opt for high-end alternatives.

Key players profiled in the report include Agio International Ltd., Brown Jordan, Casual Living, Gibraltar Furniture, Grosfillex North America, Homecrest Industries, Inc., Kingsley-Bate, Ltd., Lloyd Flanders Industries, Inc., and Meadowcraft, Inc., among others.

Global Industry Analysts ©

- Agio International Ltd.
- Brown Jordan
- Casual Living
- Gibraltar Furniture
- Grosfillex North America
- Homecrest Industries, Inc.
- Kingsley-Bate, Ltd.
- Lloyd Flanders Industries, Inc.
- Meadowcraft, Inc.

Customers who bought this item also bought

• Toys and Games - Global Strategic Business Report
• WeConnectFashion USA Jewelry Market Research Report 2013 Edition
• WeConnectFashion USA Accessories Market Research Report 2013 Edition
• The US Athletic Apparel and Footwear Industry Outlook to 2015 - Evolving Niche Segments in Sportswear
• Learning Services Outsourcing - Global Strategic Business Report
• WeConnectFashion USA Women's Market Research 2013 Edition
• WeConnectFashion: USA Jeans Market Research 2013 Edition
• Hotel Industry - Global Outlook
• Travel and Leisure - Global Outlook
• EU and US Concierge Service Industry