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Whole Grain and High Fiber Foods - Global Strategic Business Report Product Image

Whole Grain and High Fiber Foods - Global Strategic Business Report

  • ID: 362138
  • March 2012
  • Region: Global
  • 485 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Million by the following Product Segments: Cereals, Baked Food, Snacks, and Others (Includes Pasta and flour). The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 146 companies including many key and niche players such as Cargill, Inc, Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., Grupo Bimbo, S.A.B. de C.V., Gilster-Mary Lee Corporation, Grain Millers, Inc., GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. RETTENMAIER & SÖHNE GmbH + Co. KG, Kellogg Company, Kerry Group Plc, Kraft Foods, Inc., Kraft Foods North America, Kraft Foods International Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., Nestlé S.A., New World Pasta Company, ORAFTI Group, PepsiCo, Inc., Quaker Oats Company, Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, SunOpta Ingredients Group, Watson, Inc., and Whole Foods Market, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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WHOLE GRAIN AND HIGH FIBER FOODS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Whole Grains I-3
Food Fiber I-4
Cereals I-4
Baked Foods I-4
Snacks I-5
Flour I-5
Pasta I-5

II. Executive Summary

1. INDUSTRY OVERVIEW AND MARKET TRENDS II-1
Rising Awareness & Changing Perceptions Drive Whole Grains Market II-1
Global Bread Market Remains Buoyant During Recessionary Period II-1
Recession Brings Forth Opportunities for Cereals II-1
Demand for Natural Bakery Products Surges Amidst Economic
Slowdown II-2
Dietary Guidelines Promote Healthy Foods II-2
High-Fiber Foods Gain Momentum II-3
Limited Information Hinders Widespread Consumer Adoption II-3
Health Benefits Aid Higher Fiber Consumption II-3
Fighting Obesity with Fibers II-4
Promotion of Whole Grains - The Two-in-One Effect II-4
Dietary Fibers Fortify Functional Foods Market II-4
Market Expansion through Innovative Products II-4
Manufacturers Undertake Innovative Formulations for Whole
Grain Products II-4
Low Fiber Consumption Levels Encourage Innovations II-5
Blends Promote Whole Grain Consumption II-5
Consumers in Confusion Over Whole Grain and Fiber Labels II-6
Healthy Alternatives Boost Growth in US and European Bakery
Sector II-6
Snack Food Industry Wakes Up to the Need for Healthy Alternatives II-6
Whole Grain Products Counter Declining Pasta Sales II-7
Whole Grain Products Aid Revenue Growth II-7
Formulation of Whole Grain Products - A Tough Task for
Manufacturers II-7
Special Breads Segment - Benefiting from the Focus on Health
Foods II-8
Food Companies Shift Focus to Whole Grains II-8

2. AN INTRODUCTION TO WHOLE GRAINS II-9
Whole Grains - A Historical Review II-9
Constituents of a Grain II-9
Germ II-9
Endosperm II-9
Bran II-10
Common Grains in Use II-10
Whole Grains & Whole Grain Foods - A Conceptual Definition II-10
Gluten-Free Whole Grains II-10
Table 1: Global Gluten-Free Food Product Introductions (2007
& 2008 - A Historic Review): Breakdown of Number of
Introductions by Sub-Category - Savory/Salty Snacks, Meat
Products, Snack/ Cereal/Energy Bars, Baby Savory Meals &
Dishes, Baking Ingredients & Mixes, Baby Fruit Products,
Desserts & Yogurts, and Cooking Sauces (includes
corresponding Graph/Chart) II-11
FDA Defines ‘Whole Grain Foods' II-12
Refining Process & its Impact on Grain Constituents II-12
The 2005 Dietary Guidelines & Food Guide Pyramid II-13
Consumer Response to Dietary Guidelines II-13
Whole Grain Consumption Levels for Americans II-14
A Glance at Recommendations Over the Years II-14
The USDA MyPyramid Guidance System II-14
General Mills - Leading By Example II-15
Whole Grain Stamp II-15
Factors Influencing Consumer Switchover Decision II-16
Comparative Cost of Whole Grain Vs Non-Whole Grain Products
in the US II-17
Current Consumption Levels II-17
Benefits of Whole Grains II-18
Studies Corroborate Health Benefits of Whole Grains II-18
Fast Whole Grain Facts II-19
Alleviates Risk of Diabetes II-19
Lowering Risk of Heart Disease II-19
Nutrition and Digestive Health II-20
Whole Grain Health Claims II-20
Gaining Prominence II-20
FDA Authorized Health Claims for Whole Grain Foods II-20
Limitations for Health Claims II-21

3. FOOD FIBERS II-22
What is Food Fiber? II-22
Fiber Content in Relation to Whole Grains II-22
Fiber Composition in Select Whole Grains II-22
Types of Fiber II-23
Soluble Fiber II-23
Insoluble Fiber II-23
High-Fiber Foods II-24
Pasta, Cereals & Grains II-25
Fruits II-25
Vegetables II-25
Legumes, Seeds & Nuts II-26
Ideal Fiber Consumption Levels II-26
Table 2: World Market for High-Fiber Bread (2011): Per Capita
Consumption in Select Geographical Markets (In Kilograms)
(includes corresponding Graph/Chart) II-27
Health Benefits of Fiber II-27
Critical for Human Digestive System II-27
Low Risk of Cardiovascular Diseases II-28
Facilitate Diabetes Management II-28
Aids Weight Management II-28
Side Effects of Excessive Fiber Consumption II-28

4. WHOLE GRAIN & HIGH-FIBER FOODS II-29
Cereals II-29
Breakfast Cereals II-29
Baked Foods II-30
Snacks II-30
Flour II-30
Wheat Flour II-31
Bromated Flour II-31
Cake Flour II-31
Graham Flour II-31
Pastry Flour II-31
Durum Flour II-31
Corn Flour II-31
Rye Flour II-32
Rice Flour II-32
Chickpea Flour II-32
Tang Flour II-32
Plain Flour II-32
Pasta II-32
Common Pasta Types and their Shapes II-33
Micro Pasta II-33
Ribbon Pasta Noodles II-34
Shaped Pasta II-34
Strand Noodles II-35
Stuffed Pasta II-36
Tubular Pasta II-36
Whole Grains & Beans II-37

5. RECENT INDUSTRY ACTIVITY II-38
Grupo Bimbo to Acquire Fresh Bakery Business of Sara Lee in
Spain and Portugal II-38
Sara Lee to be Divided into Two Companies II-38
Grupo Bimbo to Acquire North American Fresh Bakery business of
Sara Lee II-38
Viterra Acquires 21st Century Grain Processing II-38
Attune Foods Takes Over Erewhon and Uncle Sam Cereal Brands
from US Mills II-39
Viterra Acquires Dakota Growers Pasta Company II-39
EQT Partners to Establish JV with QinYuan Industry II-39
Manitoba Agri-Health Research Network Collaborates with
Granotec Group II-39
Grupo Bimbo Snaps Up Weston Foods Fresh Bakery Operations II-39
General Mills to Sell Part of Bakeries & Foodservice Frozen
Dough Operations II-40
PepsiCos Frito-Lay North America Unit Inks Agreement with
Jack Links II-40
SunOpta Forms Partnership with PolyCell Technologies II-40
General Mills Streamlines Business Operations in Brazil II-40

6. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-41
PepsiCo Acquires Penelopa II-41
Diamond Foods to Acquire Popcorn Business of General Mills II-41
Kerry to Take Over Breeo Foods II-41
Kellogg Acquires Zhenghang Food Company II-41
Kellogg Pockets Specialty Cereals II-41
Kellogg Takes Over Assets of Brownie Products & IndyBake Products II-42
Kellogg Company Takes Over Recipes and Trademarks of Mothers
Cake & Cookie II-42
Flower Foods Takes Over ButterKrust bakery II-42
Olympus Partners Takes Over Anns House of Nuts II-42
World Gourmet Marketing Takes Over Rivard Popcorn II-43
Kellogg Acquires United Bakers II-43
Ralcorp to Acquire Post Cereals Line from Kraft II-43
Ralcorp Holdings Takes Over Bloomfield Bakers II-43
Ralcorp Holdings Acquires Beta Brands II-44
Litagra Acquires Kedainiai Grain II-44
VFF Forays into Indian Health Food Segment II-44
General Mills and Curves Partner to Offer Weight Management Brand II-44
ConAgra Acquires Lincoln Snacks II-44
Altria Group Spins-off Kraft Foods II-45
Kraft Foods Divests Hot Cereals Business to B&G Subsidiary II-45
SIG Strategic Investments, LLLP Acquires U.S. Mills II-45
Whole Foods Market Takes Over Wild Oats II-45
Dunkin Brands Fully Acquires Dunkin Donuts II-45
Rich Products Corp. Takes Over GLP Free Manufacturing Corp. II-45

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-46
Bear NakedTM Launches Novel Trail Mix Blends II-46
UNCLE BENS® Launches Whole Grain White Rice II-46
Perdue Farms Launches Whole Grain Breaded Chicken II-46
Archer Daniels Midland Unveils Sorghum Flour and Whole Grain
Sorghum Flour II-46
Kraft Foods to Increase Whole Grain Content in Nabisco Cracker
Brands II-46
Warburtons to Introduce SnackaDoodle and Chippidy DooDaa
Snacks Range II-47
Wasabröd Launches New Crispbreads II-47
Quaker Oats Reintroduces Whole-Grain Products Range II-47
Nestlé to Launch Milo and Multigrain Cheerios II-47
B&G Foods Rolls Out Cream of Wheat Healthy Grain Instant Hot
Cereal II-48
Racconto Introduces New Pasta II-48
Progress to Introduce High Fiber Soups Line II-48
Pepperidge Farm Launches Goldfish Grahams Baked Snack Crackers II-48
Fiber One Introduces Muffin Mix II-49

8. PRODUCT INNOVATIONS/LAUNCHES - A HISTORIC PERSPECTIVE BUILDER II-50
Quaker Introduces Quaker High Fiber Oatmeal to Go and Quaker
High Fiber Instant Oatmeal Bars II-50
Quaker Rolls Out Quaker® Chewy Granola Bars with Protein II-50
General Mills Unveils Rice Chex® Cereal II-50
Barilla Rolls Out Barilla Whole Grain Pasta II-50
F & N Rolls Out New Lifestyle Food II-51
Kashi to Introduce Frozen Sandwiches II-51
Kashi Launches Two Whole Grain Food Products II-51
Canada Bread Company Launches Dempster's Smart™ 100% Whole
Grain Wheat Bread II-51
Oroweat Launches New 100% Whole Grain & Honey Bread II-51
All-Bran Launches Strawberry Medley II-52
Kellogg Introduces Multi-Grain Corn Flakes II-52
Kashi Launches Kashi Granola II-52
Nature's Path Introduces Fiber-rich SmartBran II-52
Weetabix Launches New Wholegrain Cereal II-52
Bagrry's Introduces Hi-Fiber Oats II-52
Kellogg Adds to Cereal Bars Line II-53
General Mills Introduces Chocolate Chex™ Breakfast Cereal II-53
Hodgson Unveils New Steel Cut Oats Hot Cereal II-53
Orville Redenbacher's Unveils New Natural Popcorn Flavors II-53
Boca Foods Launches Boca Meatless Breakfast Wraps II-53
Kashi Company Offers New Flavors of GOLEAN® Roll II-54
Kellogg Launches New Line Up of Snack and Meal Alternatives II-54
Mama Rosie's Unveils Low Fat Ravioli II-54
Price Chopper Introduces Co-Branded Vitamin- Fortified Cereals II-54
Pepperidge Farm Unveils New Line of Whole Grain Breads II-55
Quaker Oats Launches Life Chocolate Oat Crunch® II-55
Quaker Snacks Launches Chewy Granola Bars II-55
Country Choice Launches FIT KIDS Instant Oatmeal in Two Flavors II-55
Krispy Kreme Introduces Whole-Wheat Doughnut II-55

9. FOCUS ON SELECT GLOBAL PLAYERS II-56
Cargill, Inc. (US) II-56
Cereal Ingredients, Inc. (US) II-56
ConAgra Foods, Inc. (US) II-56
Creafill Fibers Corp. (US) II-57
Fiberstar, Inc. (US) II-57
Garuda International, Inc. (US) II-57
General Mills, Inc. (US) II-57
Grupo Bimbo, S.A.B. de C.V. (Mexico) II-58
Gilster-Mary Lee Corporation (US) II-59
Grain Millers, Inc. (US) II-59
GTC Nutrition (US) II-59
Hodgson Mill, Inc. (US) II-60
International Fiber Corporation (US) II-60
J. RETTENMAIER & SÖHNE GmbH + Co. KG (Germany) II-60
Kellogg Company (US) II-61
Kerry Group Plc. (Ireland) II-61
Kraft Foods, Inc. (US) II-62
Kraft Foods North America II-62
Kraft Foods International II-62
Malt-O-Meal Company (US) II-63
Matsutani America, Inc. (US) II-63
MGP Ingredients, Inc. (US) II-63
Nestlé S.A. (Switzerland) II-64
New World Pasta Company (US) II-64
ORAFTI Group (Belgium) II-64
PepsiCo, Inc. (US) II-65
Quaker Oats Company (US) II-65
Ralcorp Holdings, Inc. (US) II-65
Sara Lee Bakery Group (US) II-66
Sensus America LLC (US) II-66
SunOpta Ingredients Group (US) II-67
Watson, Inc. (US) II-67
Whole Foods Market, Inc. (US) II-67

10. MAJOR COUNCILS/ASSOCIATIONS II-68
The Whole Grains Council II-68
International Fiber Council II-68
The National Fiber Council II-69

11. GLOBAL MARKET PERSPECTIVE II-70
Table 3: World Recent Past, Current & Future Analysis for
Whole Grain and High Fiber Foods by Geographic Region - US,
Europe, Asia-Pacific (including Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-70

Table 4: World Historic Review for Whole Grain and High Fiber
Foods by Geographic Region - US, Europe, Asia-Pacific
(including Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-71

Table 5: World 15-Year Perspective for Whole Grain and High
Fiber Foods by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Europe, Asia-Pacific (including Japan)
and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-72
Whole Grain and High Fiber Foods Market by Product Segments II-73
Table 6: World Recent Past, Current & Future Analysis for
Cereals containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-73

Table 7: World Historic Review for Cereals containing Whole
Grain and High Fiber by Geographic Region - US, Europe,
Asia-Pacific (including Japan) and Rest of World Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-74

Table 8: World 15-Year Perspective for Cereals containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(including Japan) and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-75

Table 9: World Recent Past, Current & Future Analysis for
Baked Food containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-76

Table 10: World Historic Review for Baked Food containing
Whole Grain and High Fiber by Geographic Region - US, Europe,
Asia-Pacific (Including Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-77

Table 11: World 15-Year Perspective for Baked Food Containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(including Japan) and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-78

Table 12: World Recent Past, Current & Future Analysis for
Snacks containing Whole Grain and High Fiber by Geographic
Region - US, Europe, Asia-Pacific (including Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-79

Table 13: World Historic Review for Snacks containing Whole
Grain and High Fiber by Geographic Region - US, Europe,
Asia-Pacific (including Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-80

Table 14: World 15-Year Perspective for Snacks containing
Whole Grain and High Fiber by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Europe, Asia-Pacific
(including Japan) and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-81

Table 15: World Recent Past, Current & Future Analysis for
Other Whole Grain and High Fiber Foods by Geographic Region -
US, Europe, Asia-Pacific (including Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-82

Table 16: World Historic Review for Other Whole Grain and High
Fiber Foods by Geographic Region - US, Europe, Asia-Pacific
(including Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-83

Table 17: World 15-Year Perspective for Other Whole Grain and
High Fiber Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Europe, Asia-Pacific (including Japan)
and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-84

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Prospects for US Wholegrain Products Market Remain Upbeat
Despite Recession III-1
New Whole Grain Products Flood the US Market III-2
Emerging Opportunities in the US Bread Market III-2
Changing Face of the US Food Industry III-3
Consumption Trends in the US III-3
Obesity - A Major Health Concern III-3
‘Aware' Americans to Boost Consumption of Healthy Foods III-4
Innovative Product Formulations Rule Roost III-4
Table 18: US Whole Grains Market (2011): Percentage
Breakdown of Product Launches# by Category for Bakery,
Breakfast Cereals, Snacks, Side Dishes, and Others
(includes corresponding Graph/Chart) III-4
A Surging Food Fiber Industry III-5
Dietary Guidelines Pep Up Whole Grain Foods Consumption III-5
Identifying Whole Grains - A Tricky Process III-5
Table 19: Whole Grains Consumption in the US (2011):
Percentage Share of Consumers by Number of Whole Grain
Servings Consumed (includes corresponding Graph/Chart) III-6
Market Share Statistics: Companies & Brands - By Product
Category III-6
Cereals and Bars III-6
Table 20: Leading Players in the US Breakfast Cereals
Market (2011): Percentage Breakdown of Dollar Sales for
Kellogg Company, General Mills, Ralcorp, Quaker Oats,
Malt-O-Meal, Private Labels,and Others (includes
corresponding Graph/Chart) III-6

Table 21: Leading Brands for Breakfast Cereals in the US
(2009): Percentage Breakdown of Dollar Sales for General
Mills Cheerios, Kellogg's Special K, Post Honey Bunches of
Oats, Kellogg's Frosted Flakes, Kellogg's Frosted Mini
Wheats, Kellogg's Raisin Bran, Kellogg's Froot Loops,
General Mills Cinnamon Toast Crunch, General Mills Lucky
Charms, Quaker Oats Cap'n Crunch, Quaker Oats Life,
Kellogg's Rice Krispies, Kellogg's Corn Flakes, and Others
(includes corresponding Graph/Chart) III-7

Table 22: US Market for Bars (2009): Annual Sales in US$
millions Through Supermarkets, Drugstores & Mass
Merchandisers by Category - Granola, Breakfast
Cereal/Snack, Nutritional/ Intrinsic Health Value, Rice
Snack Squares, and Others (includes corresponding
Graph/Chart) III-8

Table 23: Top 10 Granola Bar Brands in the US (2009):
Annual Sales in US$ Million Through Supermarkets,
Drugstores & Mass Merchandisers (includes corresponding
Graph/Chart) III-8

Table 24: Top 10 Nutritional/Intrinsic Health Bar Brands
in the US (2008): Annual Sales in US$ Million for
ZonePerfect, Clif, Clif Luna, Kellogg's Special K Protein,
Power Bar, Slim-Fast Optimal Meal On-The-Go, Kraft South
Beach Diet, Pure Protein, Balance, Kashi GoLean (includes
corresponding Graph/Chart) III-9
Bread III-9
Table 25: US Market for Fresh Bread (2009): Annual Sales in
US$ Million for Leading Brands (includes corresponding
Graph/Chart) III-9

Table 26: Top 10 Bread Manufacturers in the US (2009):
Annual Retail Sales in US$ Millions (includes corresponding
Graph/Chart) III-10

Table 27: US Market for Bread (2008): Annual Volume Sales
in Million Units for Manufacturers through Supermarkets
(includes corresponding Graph/Chart) III-10
Historic Statistics III-11
Strengthening Whole Grain Products Market III-11
Table 28: US Whole Grains Market: Number of Products
Launched (with whole grain claims) during 2002-2006
(includes corresponding Graph/Chart) III-11

Table 29: US Whole Grains Market (2004-2006): Percentage
Breakdown of Product Launches by Category for Bakery,
Breakfast Cereals, Snacks, Side Dishes, Meals & Meal
Centers and Others (includes corresponding Graph/Chart) III-12
Whole Grain Products Versus Low-Carb & Low-Fat Products III-13
Table 30: Percentage Share of Number of Product
Introductions (1993-2003) for Low-Fat, Low-Carb and Whole
Grain Products in the US (includes corresponding
Graph/Chart) III-13
Traditional Products Make a Comeback III-13
Rising Demand for Whole Grain Baked Goods III-14
Demographics Influence Dietary Trends III-14
Rising Consumption of Whole Grains to Affect Organic Food Sales III-15
Grocery Stores - Fighting Fast Food Outlets with Whole Grain
Products III-15
Obstacles in Adoption of Whole Grain Diet III-15
Low Consumption - A Continuous Problem III-16
New Strategies to Promote Whole Grain Consumption III-16
Focus on Select Players III-16
B.Market Analytics III-18
Table 31: US Recent Past, Current & Future Analysis for
Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain & High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-18

Table 32: US Historic Review for Whole Grain and High Fiber
Foods by Product Segment - Cereals, Baked Food, Snacks, and
Other Whole Grain & High Fiber Food Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-19

Table 33: US 15-Year Perspective for Whole Grain and High
Fiber Foods by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain & High Fiber Food Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-20

2. EUROPE III-21
A.Market Analysis III-21
Overview III-21
European Bakery Sector Moves Towards Healthy Alternatives III-21
GI Diet Promotes Whole Grain Pasta Consumption III-21
Baked Beans Picking Up Pace III-21
Heightening Consumer Distrust in Cereal Manufacturers in
the UK III-22
Focus on Select Players III-22
B.Market Analytics III-23
Table 34: European Recent Past, Current & Future Analysis
for Whole Grain and High Fiber Foods by Product Segment -
Cereals, Baked Food, Snacks, and Other Whole Grain & High
Fiber Food Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-23

Table 35: European Historic Review for Whole Grain and High
Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain & High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-24

Table 36: European 15-Year Perspective for Whole Grain and
High Fiber Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Cereals, Baked Food, Snacks, and Other
Whole Grain & High Fiber Food Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-25

3. ASIA-PACIFIC III-26
A.Market Analysis III-26
Japan III-26
Table 37: Leading players in Japanese Cereals Market
(2011): Percentage Breakdown of Dollar Sales for Kellogg
CO., Calbee Foods Company Ltd., Nissin Food Products
Company Ltd., and Others (includes corresponding
Graph/Chart) III-26
India - A Habitual Consumer of Whole Grain & High Fiber Foods III-26
B.Market Analytics III-27
Table 38: Asia-Pacific Recent Past, Current & Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain
& High Fiber Food Markets Independently Analyzed with Annual
Sales in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-27

Table 39: Asia-Pacific Historic Review for Whole Grain and
High Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain & High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-28

Table 40: Asia-Pacific 15-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain & High Fiber Food Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-29

4. REST OF WORLD III-30
A.Market Analysis III-30
Whole Grain Products Gaining Popularity in Canada III-30
B.Market Analytics III-31
Table 41: Rest of World Recent Past, Current & Future
Analysis for Whole Grain and High Fiber Foods by Product
Segment - Cereals, Baked Food, Snacks, and Other Whole Grain
& High Fiber Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-31

Table 42: Rest of World Historic Review for Whole Grain and
High Fiber Foods by Product Segment - Cereals, Baked Food,
Snacks, and Other Whole Grain & High Fiber Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-32

Table 43: Rest of World 15-Year Perspective for Whole Grain
and High Fiber Foods by Product Segment - Percentage
Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,
and Other Whole Grain & High Fiber Food Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-33

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 146 (including Divisions/Subsidiaries - 187)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 127
Canada 8
Japan 1
Europe 45
France 4
Germany 8
The United Kingdom 13
Italy 5
Spain 3
Rest of Europe 12
Asia-Pacific (Excluding Japan) 5
Latin America 1
------------------------------------------

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