|
|
 |
|
Viewing report
|
|
|
|
World Satellite-enabled Business Continuity and Disaster Recovery Markets
Frost & Sullivan, Nov 2006, Pages: 75
This study is an analysis of the world satellite-enabled business continuity and disaster recovery markets. It is segmented into: the global business continuity restoration market and the global disaster recovery market. This research service includes a detailed analysis of each of the segments' market drivers and restraints, vertical market trends and opportunities, and a profile of products and services offered by major market participants. The segments are further broken down by world regions including: North America, Europe and Rest-of-World (ROW) including Latin America, Asia Pacific, the Middle East and Africa.
Need for Reliable Backup Communications Drives Market for Satellite-enabled Solutions
Increasing awareness of the benefits of a reliable backup communications system in the event of a terrestrial network outage or disaster is driving the market for satellite-enabled business continuity restoration (BCR) and disaster recovery (DR) solutions. Most of the growth is expected from three main market segments – civilian government, non-governmental organizations (NGOs), and the private enterprise community. Emergency planners within these sectors are employing satellite solutions, which are independent of terrestrial infrastructure, to guarantee communications during terrestrial network breakdowns and for first responders during emergencies.
With increased demand for satellite-enabled solutions, service providers have begun addressing the key technical concerns of customers. 'Some key issues that have been solved in many of today's products are interoperability with terrestrial networks, bandwidth expansion capability, and improved performance for virtual private network (VPN) access,' says the analyst of this research service. Such technical advancements are expected to boost sales of BCR and DR solutions.
Attractive Payment Options and Customer Education to Maximize Selling Opportunities
While technical advancements in the BCR and DR solutions are driving sales, customers are also sensitive to the higher costs of the equipment, especially since they are used only in the event of a terrestrial network failure. To counter this, satellite providers are offering attractive payment options, where costs are minimal during times of non-use and high only when used. In addition, clients can choose from customized and off-the-shelf BCR/DR enterprise solutions, leading to improved sales and a more informed customer.
Customer education also offsets competition from terrestrial technologies, and goes a long way toward removing the fallacy that satellite communications are expensive and complicated. 'The impact of this misconception is expected to decrease with continued education on the benefits of satellite technology and increased marketing efforts,' notes the analyst.
|
|
|
|
