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E-Shopping Market Assessment

  • ID: 3622
  • January 2002
  • Region: United Kingdom
  • Key Note Ltd
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More and more people are shopping online via either the Internet or Interactive television services. Major retailers are now learning to utilise the Internet and Interactive television as an essential distribution channel. Many of the UK's largest firms are defining and enacting online strategies that are aimed towards a consumer who is becoming increasingly receptive to the idea of online shopping. Shopping from home no longer means poring over the glossy pages of a catalogue. It can be performed using the television, PC or even via a mobile telephone.

The more well-known companies become active in electronic shopping (e-shopping), the faster the security concerns of consumers are eroded. However, exclusive research for this report reveals that 24% of consumers are concerned with the security of using credit cards via the Internet or television.

Food, travel and clothing companies, and suppliers of brown goods, books and CDs have all made considerable inroads into the e-shopping sector. It is the familiar brands that are starting to shine through. Crucially, however, 43% of women have never been tempted to buy online.

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