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Place-Shifting: Television Unmoored – An IP Media Monitor Quarterly Action Report


Description: This timely report delivers in concise format the latest information on the cutting-edge world of place-shifting. Television Unmoored delivers the low-down on the top players driving this sector, providing information-packed profiles of place-shifting leaders including:

- TV2Me
- SlingMedia
- OrbNetworks
- TivoToGo
- SonysLocationFreeTV
- SageTV
...and many others

Television Unmoored walks through the murky legal questions raised by place-shifting and outlines the fears that advertisers have regarding this new development. The report also presents our exclusive analysis of how quickly device-based place-shifting will catch on in the U.S. Although the growth of place-shifting devices is gated by the fact that not all homes buy multi-channel video services (or have DVRs), and only half of all U.S. homes buy broadband service today, sales of these new consumer electronics devices could grow at a healthy rate over the next five years.

According to this analysis:

- Place-shifting devices could climb from an estimated installed base of only 170,000 at year-end 2006 to an installed base of 5.5 million at year-end 2011.

- As a percentage of TV households, place-shifting device penetration could climb from .2% to 4.7% over the same time period.


Contents: Introduction and Executive Summary

I. Overview of Place-Shifting Providers
A. TV2Me
B. Sling Media
C. Orb Networks
D. TiVoToGo
E. Windows Media Center
F. Sony’s LocationFree TV
G. Sage TV
H. Other Place-Shifting Related Products and Solutions
1. Apple’s Video iPods
2. Speciality Devices: Archos, Belkin, Sharp
3. Cell Phones

II. Legal Implications
A. Is Place-Shifting Fair Use?
B. Does Place-Shifting Violate Local Market-Based Programming Import Restrictions?
C. Does Place-Shifting Constitute “Retransmission” of TV Signals
D. Will Place-Shifting Foster Programming Piracy?
E. Place-Shifting Could Help Copyright Owners

III. Effect on Advertising

IV. Potential Growth in Place-Shifting
A. Development of Cable, Satellite Set-Top Based Native Technologies
B. Sale of Place-Shifting Devices
About the Authors
About Emerging Media Dynamics

Tables
Table 1 – Place-Shifting Projections: Penetration of Stand-Alone Units, 2005
2011


Companies Mentioned TV2Me Sling Media Orb Networks TiVoToGo Windows Media Center Sony Sage TV Apple Archos Belkin Sharp


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