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Place-Shifting: Television Unmoored – An IP Media Monitor Quarterly Action Report

Emerging Media Dynamics, June 2006, Pages: 31


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This timely report delivers in concise format the latest information on the cutting-edge world of place-shifting. Television Unmoored delivers the low-down on the top players driving this sector, providing information-packed profiles of place-shifting leaders including:

- TV2Me
- SlingMedia
- OrbNetworks
- TivoToGo
- SonysLocationFreeTV
- SageTV
...and many others

Television Unmoored walks through the murky legal questions raised by place-shifting and outlines the fears that advertisers have regarding this new development. The report also presents our exclusive analysis of how quickly device-based place-shifting will catch on in the U.S. Although the growth of place-shifting devices is gated by the fact that not all homes buy multi-channel video services (or have DVRs), and only half of all U.S. homes buy broadband service today, sales of these new consumer electronics devices could grow at a healthy rate over the next five years.

According to this analysis:

- Place-shifting devices could climb from an estimated installed base of only 170,000 at year-end 2006 to an installed base of 5.5 million at year-end 2011.

- As a percentage of TV households, place-shifting device penetration could climb from .2% to 4.7% over the same time period.


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