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Viewing report
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Spotlight on Television 2.0 Leaders: Comcast Corporation
Emerging Media Dynamics, July 2006, Pages: 32
This report provides a detailed description and analysis of Comcast’s efforts to develop new IP-based and mobile content offerings. Comcast, the top U.S. multi-channel video and high-speed service provider, has recently pushed ahead with a number of web-based and mobile video initiatives. These cutting-edge forays place Comcast into new entertainment sectors that are far afield from Comcasts traditional core video businesses and are far more dynamic than even Comcasts fast-growing high-speed and digital voice services.
This exclusive analysis provides strategic details on Comcasts TV 2.0 efforts, which include:
Wider distribution of “The Fan:” Comcast is making its video player “The Fan” available to Internet users who don’t subscribe to Comcast’s broadband services, a move that could give the company greater ability to share in the web advertising boom.
Pursuit of a Mobile “Third Screen:” Comcast has joined hands with mobile carrier Sprint-Nextel and fellow cable operators to develop broadband mobile services that feature not only video but also other TV-related applications.
Enthusiasm for Video Search: Spurred by Google’s success in the Internet search realm, Comcast has embraced the idea that it can develop video search capabilities that encompass both TV and web-based content. Hand-in-hand with the pursuit of video search, Comcast is exploring the idea of offering contextual-based advertising along the lines of Google’s ad models.
Development of New Content Networks: Comcast and Sony Pictures are preparing to launch a new horror “network” that will be available via TV-delivered on-demand technology, a multimedia media website and eventually mobile platforms, the first service resulting from a landmark pact between Comcast and Sony.
Acquisition of or Investment in TV 2.0 Start-Ups: Comcast has made strategic acquisitions of or investments in promising TV 2.0 start-ups. Among these purchases and investments are cross-platform video content delivery company the Platform and web-based video sharing site, Revver.
As the report spells out, these efforts could provide Comcast with a wide range of financial and operational benefits, including:
- Enhanced prospects for new revenue streams;
- Improved subscriber retention and acquisition;
- Competitive differentiation;
- Getting a jump on emerging web-based competitors; and
- Deeper experience in IP video delivery.
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