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ANZ Generator Sets Markets
Frost & Sullivan, Oct 2006, Pages: 101
This Frost & Sullivan research service titled ANZ Generator Sets Markets provides a comprehensive study of the diesel and gas generator sets that are used for power generation with a thorough analysis of the key market trends, competitive scenario, end-user trends, and revenue forecasts of each country that impacts the industry. In this study, Frost & Sullivan's expert analysts thoroughly examine the following regions: Australia and New Zealand.
Market Overview
Booming Demand for Natural Resources Boosts ANZ Generator Sets Market
The Australia and New Zealand (ANZ) generator sets market creates lucrative market opportunities in commercial development such as data centers, telecom, and IT offices, as well as in the mining sector due to a boom in demand for natural resources. Despite the growing awareness of renewable energy technologies, many end users prefer to use generator sets because of their easy availability, low fuel costs, and simplicity in operations. 'There is a burgeoning demand for stand-by applications of generator sets as well as for peak lopping application during the summer months to provide additional capacity of power,' according to the analyst of the study. 'Besides, the trend of the market shows that multiple units of small capacity generator sets are preferred rather than a large unit of high capacity due to its cost effectiveness and reduction in operational risks.'
In the ANZ generator sets market, it is pertinent to identify areas with growth potential to formulate effective marketing and distribution strategies for expansion, as it is mature in nature. Due to a spike in demand for resources during the last four years, considerable developments have taken place which include re-opening of old mines. With rising gold prices in the global market, license holders are re-opening abandoned gold mines. There are considerable opportunities for base power generators in Australian states such as Western Australia, Northern Territory, and Queensland as mining activities are rampant there.
Environmental Issues and the Abundance of Gas, Drives Growth of the Market
The ANZ region has major environmental issues with respect to air pollution, ozone depletion, and greenhouse gas emissions resulting in global warming and drastic changes in climatic conditions. The rolling out of stringent regulations that control emission and noise levels increases demand, as generator sets will require regular changes; this hikes new equipment sales, especially for compact and sophisticated technology of engines. In addition, end users continuously upgrade existing models if the design is superior and offers higher energy efficiency.
Moreover, this region is endowed with abundant energy resources, particularly gas. Natural gas reserves are mostly found offshore in major basins. Hence, there is no impediment in procuring gas does availability entail security. 'Demand for gas generators is expected to increase as the fuel required for the package is easily available and is much more environment friendly,' explains the analyst. 'This is also a cost-effective replacement as diesel prices are increasing.'
Market Sectors
Expert analysts thoroughly examine the following market sectors in this research:
By Product Type:
Diesel-fired generator sets
Gas-fired generator sets
By Region:
Australia
New Zealand
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