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Perfect Pitch: The Art of Selling Ideas and Winning New Business
John Wiley and Sons Ltd, Dec 2006, Pages: 288
This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas. It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.
Praise for Perfect Pitch
'Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of persuasion, he cuts a swath through the bad habits that dominate so much of business communication. This is an absolute must-read for anyone whose success hinges on the ability to get others to act on an idea.'
—Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide
'If youre in sales—and who isnt these days?—you need this book. Steel is felt by many to be among the finest new business presentation architects in the last twenty years. His book represents pearls of wisdom from a master.'
—David Verklin, CEO, Carat Americas
'I have seen Jon Steel present on several occasions and Im happy to report that he writes as well as he presents. I recommend this book to anyone who has to engage and persuade an audience for a living.'
—Simon Clift, Chief Marketing Officer, Unilever PLC
'In our business we live and die by the quality of our work and the quality of our new business presentations. Now, Steel has written the bible on presentations. Im patiently waiting for him to write the other bible we all need.'
—Mike Hughes, President and Creative Director, The Martin Agency
Author information
Jon Steel is an accidental advertising professional, a co-creator of the famous 'got milk?®' ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the worlds largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UKs most popular and enduring childrens television program.
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