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Reinventing Patient Recruitment
Ashgate Publishing, Jan 2007, Pages: 296
During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe.
“Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success” is a definitive guide to planning, implementing, and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices. This book is a must-have for pharmaceutical, biotechnology, and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.
About the Author/Editor
Joan F. Bachenheimer and Bonnie A. Brescia are co-founders of BBK Worldwide, a full-service patient recruitment planning and implementation company for the clinical R&D segment of the pharmaceutical, biotechnology, and medical device industries. BBK Worldwide has helped to accelerate time to market for new medicines and treatments by successfully supporting hundreds of clinical studies in more than 60 countries, and in all major therapeutic areas. With more than 20 years of industry knowledge and experience to draw on, the authors have continually contributed ideas that accelerate and advance the clinical development cycle.
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