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Viewing report
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Facilitating the Digital TV Transition: Motorola, SA, Pace Micros Digital Cable STB Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2006, Pages: 31
In 2006, the global digital cable STB market is expected to reach a scale of about 16 million units. By 2008, market scale is expected to grow to nearly 20 million units. Digitalization of TV broadcasting has already become a global trend for the future, and the core market will gradually shift from North America to Asia and Western Europe. In addition, cable TV operators will gradually start to provide digital programs and related value-added services. Before digital TV becomes widespread, digital cable STBs will be essential equipment in the transition from analog to digital. This report will focus on three major digital cable STB vendors - Motorola, Scientific Atlanta and Pace Micro -, and analyze their market strategies, production, technology, and product mix.
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