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Surfwear and Surf-inspired Clothing
Textiles Intelligence, Nov 2006, Pages: 20
The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in board sports themselves. The other half are buying into the image and lifestyle that the brands represent.
An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprene—a stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.
Also critical for surfers are board shorts, which are swimwear items for wearing in warmer conditions. Board shorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.
Board shorts have also achieved considerable success outside the surfing community as fashion wear. As such, they are considered to be the “killer product” in the beachwear market.
Three major brands dominate the surf wear market: Quicksilver, Billabong, and Rip Curl. All three originated in Australia, although Quicksilver, the largest player, is now US-owned and USA-based.
The growth of the surf wear industry since the 1990s is largely attributable to the increase in the number of female surfers—and those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other board sports such as snowboarding and skateboarding with the aim of generating sales all the year round.
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