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In-Dustry Update: Consumer Segments in Mobile Users
In-Stat/MDR, Oct 2006, Pages: 42
Now that wireless service is used by more than half the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on those segmented by age, as well as Caucasians versus all other ethnic segments.
This report—one in a series of six—provides a summarized snapshot about consumer behaviors and preferences regarding:
- Monthly spending on voice and data services
- Service plans, family plans, and the use of multiple phones
- Spending on current and future handsets, as well as desired handset features
- Personal vs. business use of wireless
- Adoption of other consumer technologies
This report is important for wireless carriers, mobile application developers, handset vendors, advertisers, and others who need a clear understanding of consumer preferences of wireless users.
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