|
|
 |
|
Viewing report
|
|
|
|
In-Depth Analysis: Wireless Data in the Enterprise: The Hockey Stick Arrives
In-Stat/MDR, Dec 2006, Pages: 29
Since the early 1980's, the wireless industry has been anticipating the rapid growth of wireless data applications. The data in this study show that this long-awaited growth is finally here. The greatest obstacle to this growth has been for organizations to move past the evaluation process and begin implementing solutions. This report found that the number of users in 2006, having at least one wireless data application in the field, has increased significantly. Most organizations start with basic applications, such as wireless email and virtual private networks (VPNs), but the larger and more experienced organizations have plans for more sophisticated solutions. This is good news for carriers that have been disappointed with earlier acceptance of wireless data. While wireless data has allowed average revenue per unit or user (ARPU) to remain about the same, higher adoption should increase this metric. Interestingly, companies are enthusiastic users of smartphones. While laptop computers are the most popular primary device, smartphones are a strong second choice. Going forward, there are two challenges: first, consumers struggle to distinguish the benefits of cellular data from wireless LANs. And second, more than half of the companies leave wireless data network selection and payment to individuals and operational managers. These individuals do not necessarily have the expertise to make the best choices.
|
|
|
|
