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Viewing report
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In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007
In-Stat/MDR, Dec 2006, Pages: 41
Digital radio is the general term for audio services that are broadcasted in a digital format on either a satellite platform, or terrestrial platform, such as Digital Audio Broadcasting (DAB).
Worldwide, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010. It is expected that this growth will come from increased awareness of HD Radio and the continued popularity of satellite radio in the US. In other markets, most notably in the UK, terrestrial DAB will drive digital radio shipments. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan, will drive digital radio shipments in Asia.
Our latest report, More Consumers to Tune into Digital Radio in 2007, contains five-year unit shipment, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.
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