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Viewing report
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In-Sights: Asia/Pacific Online Video Market: Hot Market, Fuzzy Business
In-Stat/MDR, Dec 2006, Pages: 18
With increasing broadband penetration in the Asia /Pacific, online video viewing has become a popular pastime. Consumers desire to have their electronic entertainment available in various deliverable formats and with a wider range of content coverage.
Our 2006 Consumer Usage/Perception for Online Content Survey, which involved 200 respondents each from Japan, South Korea, India, China, Singapore, Hong Kong, and Taiwan, reveals strong consumer interest in video downloads and viewing video online. User awareness of online video services, watching preferences and willingness to pay for desired content, and method of payment are covered in this survey. The survey underlines the fact that piracy remains a serious issue in the Asia/Pacific region, and we feel that this issue will affect the future development of the legal online video content business.
We estimate that 23.3% of total broadband subscribers are currently paying for online video content, with a total revenue of US$735.9 million in 2006. By 2011, the percentage of paid online users will reach 35.0%, with US$2.87 billion in revenue, as a result of increasing broadband bandwidth and consumer awareness of the services.
This report also illustrates the various business models that currently co-exist and the market drivers and constraints for online video services in the region.
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