Turning Push Into Pull - Driving Clicks and Prints from Camera-Phones
Future Image Inc, March 2005, Pages: 46
While sales growth of camera-phones in North America remains explosive, the market is currently driven by Push marketing strategies, namely subsidized sales of camera-phones by carriers. Lively discussions at the recent Mobile Imaging Summit North America (October 28 & 29, 2004) focused on what's necessary to switch the growth engine to customer Pull in order to grow the Mobile Imaging 'pie' for all concerned. Generating downstream revenues from images captured with the camera-phones is central to generating profits in areas beyond components and devices, and ultimately to the health of the entire ecosystem. This report summarizes discussions at the Summit and provides the recommendations of our analysts concerning actions needed to generate regular use by the general public of the camera functions in their phones: evolving the devices to optimize them for image capture without compromising their communications capabilities; achieving image quality that meets consumer expectations within the specific constraints of camera-phones; and overcoming current bottlenecks to easy transfer of image data among devices in the imaging value chain.
Introduction
1. Introduction
Optimized Devices
2. Optimized Devices
2.1. Candybars
2.2. Clamshells
2.3. Twisters
2.4. Swivelers
2.5. Sliders
Better Quality
3. Better Quality
Ease of Use/ Ease of Transfer
4. Ease of Use / Ease of Transfer
4.1. Wired Connections
4.1.1. Cables
4.1.2. Cradles/Docks
4.2. Removable Media
4.3. Wireless Connections
4.3.1. WPAN Networks
Bluetooth
IrDA
4.3.2. WLAN Networks
4.3.3. WWAN Networks
Network Speed
Costs
Interoperability
Image Degradation
Conclusions & Outlook
5. Conclusions & Outlook
5.1. Optimized Devices
5.2. Better Quality
5.3. Ease of Use / Ease of Transfer
5.4. Outlook
About the Author
TABLE OF FIGURES
Fig. 1 - Camera Sales: 1999 - 2007
Fig. 2 - New Cameras: 2002 - 2007
Fig. 3 - Digital Camera ‘Pie’ 2005
Fig. 4 - Digital Image ‘Pie’ 2005
Fig. 5 — Sony Cyber-shot DSC-P41
Fig. 6 - Nokia 1100
Fig. 7 - RIM BlackBerry 950
Fig. 8 - iPod Ad
Fig. 9 - DoCoMo SH901iC
Fig. 10 - Curitel PH-K2500V ‘Pendant’ Phone
Fig. 11 - Sony Ericsson K700
Fig. 12 - Curitel P1
Fig. 13 - Audiovox PM-8920
Fig. 14 - Samsung SGH-P107
Fig. 15 - UTStarcom CDM-8940
Fig. 16 - Casio W21CA
Fig. 17 - Yan Chuan Communication X-cute V8
Fig. 18 - Kyocera Koi
Fig. 19 - Sony Ericsson S710a
Fig. 20 - LG G7050
Fig. 21 - Samsung SGH-E800
Fig. 22 - Samsung SPH-2300
Fig. 23 - Samsung SPH-2300 ‘open’
- Samsung
- Sony Ericsson
- Nokia
- Casio
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