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Europe Market Perspective, v5 i19 Product Image

Europe Market Perspective, v5 i19

  • Published: December 2005
  • Region: Europe
  • 7 pages
  • Pyramid Research, Inc

Spain: International Long Distance Not Dead Yet
Spanish incumbent Telefónica is a bright star among mostly dim ones in the international long-distance markets of the European Union. Analyst Thomas Dorr Abreu analyzes the operator’s recent success and concludes that while some elements of Telefónica’s success are unique to the company, its segmented marketing push could be replicated by other incumbents.

Switzerland: Is Swisscom’s IPTV Going to Be Successful?

Analyst Krishna Kanagarayer examines Swisscom’s IPTV strategy, arguing that a number of factors point to success for the company.

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