Cultural Perspectives on Services Marketing

Emerald Group Publishing Limited, June 2005, Pages: 57

Thie e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003

Originally published as Journal of Services Marketing (2005, Vol.19, No.3)

Guest editorial
Michel Laroche

Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea
Barry J. Babin, Yong-Ki Lee, Eun-Ju Kim and Mitch Griffin

The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service
Kui-Son Choi, Hanjoon Lee, Chankon Kim and Sunhee Lee

Does Hispanic-targeted advertising work for services?
Ivonne M. Torres and Elten Briggs

Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers
Michel Laroche, Lefa Teng, Richard Michon and Jean-Charles Chebat

Individualistic orientation and consumer susceptibility to interpersonal influence
Mehdi Mourali, Michel Laroche and Frank Pons

An empirical assessment of comparative approaches to service quality measurement
Avinandan Mukherjee and Prithwiraj Nath

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