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Fast Fashion Product Image

Fast Fashion

  • Published: July 2006
  • 122 pages
  • Emerald Group Publishing Limited

Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This e-book examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry.

Originally published as Journal of Fashion Marketing and Management (2006, Vol.10, No.3) ISBN1-84663-084-3

Guest editorial

Fast fashioning the supply chain: shaping the research agenda
Liz Barnes and Gaynor Lea-Greenwood

Supplier management in fast moving fashion retailing
Stephen A. Doyle, Christopher M. Moore and Louise Morgan

Fast fashion: a financial snapshot
S.G. Hayes and Nicola Jones

Fast fashion requires fast marketing: the role of category management in fast fashion positioning
Mandy Sheridan, Christopher Moore and Karinna Nobbs

Supply chain influences on new product development in fashion clothing
David Tyler, Jo Heeley and Tracy Bhamra

Buyer behaviour for fast fashion
Margaret Bruce and Lucy Daly

A mass customised supply chain for the fashion system at the design-production interface
Bernice Pan and Ray Holland

CURRENT RESEARCH DEVELOPMENT: Ethical fashion: myth or future trend?
Catrin Joergens

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