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Stationery (Personal and Office) Market Report 2003

  • ID: 36338
  • April 2003
  • Region: United Kingdom
  • Key Note Ltd
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The apparent market for stationery was worth an estimated £2.24bn at manufacturers' selling prices (msp) in 2002, with overall sales remaining static.

This market includes products for office, home and educational use, but excludes greetings cards and calendars. 77.7% of the market is made up of products made principally from paper and board, including, for example, envelopes, cut paper, continuous business forms and files and folders. The remaining 22.3% of the market is made up of writing instruments, desktop items and other miscellaneous stationery items.

Weaker economic growth in 2001 and falling business confidence in the wake of the US terrorist attacks on 11th September combined with intense price pressure from imports in many sectors. Some stationery suppliers reported an improvement in 2002, but price pressure remained strong.

Paper prices have been depressed and appear to have reached a minimum cost during 2002. This has affected all of the paper stationery sectors to some extent.

The generalised use of computers, page printers, e-mail and electronic trading has had its effect on the stationery market, but this has not been to reduce the overall READ MORE >

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TABLE OF CONTENTS:<BR><BR>Executive Summary 1<BR><BR>1. Market Definition 12<BR><BR>REPORT COVERAGE 12<BR>MARKET SECTORS 12<BR>Paper and Board Stationery 12<BR>Other Stationery 13<BR>MARKET TRENDS 13<BR>Direct Mail Volume Continues to Rise 13<BR>Prices Held Down and Margins Squeezed 13<BR>Downtrading from the Top Brands 14<BR>Low Demand for Some Traditional Products 14<BR>Electronic Storage and Transmission Has Not Produced a Paperless Office 14<BR>Growth in Demand from Schools and Students 14<BR>Increased Emphasis on Style and Colour 15<BR>ECONOMIC TRENDS 15<BR>Inflation 15<BR>Table 1: UK Rate of Inflation (%), 1998-2002 15<BR>Unemployment 15<BR>Table 2: Unemployment Rate and Actual Number of Unemployed Persons (% and 000), 1998-2002 16<BR>Population 16<BR>Table 3: UK Resident Population by Sex (000 and %), Mid-Years 1998-2002 16<BR>Gross Domestic Product 17<BR>Table 4: Index of Growth in UK Gross Domestic Product at Current Prices (index 1995=100), 1997-2001 17<BR>Household Disposable Income 17<BR>Table 5: Index of Household Disposable Income (index 1971=100 and %), 1997-2000 17<BR>MARKET POSITION 18<BR>The UK 18<BR>Table 6: The UK Stationery Market Compared With Other Related Markets by Value at Current Prices (£bn at msp), 1998-2002 18<BR>Overseas 19<BR>Table 7: Comparison of Selected Major National Stationery Markets by Value (£bn at msp), 2002 19<BR><BR>2. Market Size 20<BR><BR>THE TOTAL MARKET 20<BR>Table 8: The Apparent UK Market for Stationery by Value at Current Prices (£m at msp and %), 1998-2002 20<BR>Table 9: The Apparent UK Market for Stationery by Main Product Sector by Value at Current Prices (£m at msp), 1998-2002 21<BR>The Consumer Sector 23<BR>Table 10: The UK Market for Stationery and Drawing Materials — Including Greetings Cards — by Value at Current Prices and Constant 1995 Prices (£m at rsp and %), 1998-2002 23<BR>BY MARKET SECTOR 24<BR>Paper and Board Stationery 24<BR>Box Files and Storage Boxes 24<BR>Table 11: The Apparent UK Market for Box Files and Storage Boxes of Paper and Board by Value at Current Prices (£m at msp and %), 1998-2002 24<BR>Boxed Stationery Assortments 24<BR>Table 12: The Apparent UK Market for Boxed Stationery Assortments by Value at Current Prices (£m at msp and %), 1998-2002 25<BR>Envelopes 25<BR>Table 13: UK Manufacturers' Sales of Envelopes by Value at Current Prices, Producer Price Index and Constant 1995 Prices (£m at msp and index 1995=100), 1998-2002 26<BR>Table 14: Imports and Exports of Envelopes by Value and Volume (£m, 000 kg and £/kg), 1998-2002 27<BR>Table 15: The Apparent UK Market for Envelopes of Paper and Board by Value at Current Prices (£m at msp and %), 1998-2002 28<BR>Registers, Account Books, Notebooks, Letter Pads, Diaries and Similar Products 29<BR>Table 16: The Apparent UK Market for Registers, Account Books, Notebooks, Letter Pads, Diaries and Similar Products by Value at Current Prices (£m at msp and %), 1998-2002 29<BR>Exercise Books 30<BR>Table 17: The Apparent UK Market for Exercise Books by Value at Current Prices (£m at msp and %), 1998-2002 30<BR>Albums 30<BR>Table 18: The Apparent UK Market for Albums by Value at Current Prices (£m at msp and %), 1998-2002 30<BR>Binders, Folders and File Covers 31<BR>Table 19: The Apparent UK Market for Binders, Folders and File Covers by Value at Current Prices (£m at msp and %), 1998-2002 31<BR>Multipart Business Forms and Computer Listing Paper 32<BR>Table 20: The Apparent UK Market for Multipart Business Forms and Computer Listing Paper by Value at Current Prices (£m at msp and %), 1998-2002 32<BR>Book Covers, Blotting Pads, Etc. 33<BR>Table 21: The Apparent UK Market for Book Covers, Blotting Pads, etc. by Value at Current Prices (£m at msp and %), 1998-2002 34<BR>Cut Self-Adhesive or Gummed Paper 34<BR>Table 22: The Apparent UK Market for Cut Self-Adhesive or Gummed Paper by Value at Current Prices (£m at msp and %), 1998-2002 35<BR>Paper and Board Cut to Size for Writing or Printing 35<BR>Table 23: UK Manufacturers' Sales of Paper and Board Cut to Size for Writing or Printing by Value at Current Prices, Producer Price Index and Constant 1995 Prices (£m at msp and index 1995=100), 1998-2002 36<BR>Table 24: The Apparent UK Market for Paper and Board Cut to Size for Writing or Printing by Value at Current Prices (£m at msp and %), 1998-2002 36<BR>Other Paper or Board Stationery Items 37<BR>Table 25: The Apparent UK Market for Other Paper and Board Stationery by Value at Current Prices (£m at msp and %), 1998-2002 37<BR>Other Stationery 37<BR>Office and School Supplies of Plastic 37<BR>Table 26: The Apparent UK Market for Office and School Supplies of Plastic by Value at Current Prices (£m at msp and %), 1998-2002 38<BR>Writing Instruments 38<BR>Table 27: The Apparent UK Market for Writing Instruments by Value at Current Prices (£m at msp and %), 1998-2002 39<BR>Table 28: The Apparent UK Writing Instruments Market by Product Sector by Value at Current Prices (£m at msp and %), 1998-2002 40<BR>Metal Filing Trays and Cabinets for Desktop Use 41<BR>Table 29: The Apparent UK Market for Metal Filing Trays and Cabinets for Desktop Use by Value at Current Prices (£m at msp and %), 1998-2002 41<BR>Fittings for Binders and Files, Paper Clips, Staples, Etc. 42<BR>Table 30: The Apparent UK Market for Fittings for Binders and Files, Paper Clips, Staples, etc. by Value at Current Prices (£m at msp and %), 1998-2002 42<BR>Typewriter and Printer Ribbons and Ink Pads 42<BR>Table 31: The Apparent UK Market for Typewriter and Printer Ribbons and Ink Pads by Value at Current Prices (£m at msp and %), 1998-2002 43<BR>Other Non-Paper or Board Stationery Items 43<BR>Table 32: The Apparent UK Market for Other Non-Paper or Board Stationery Items by Value at Current Prices (£m at msp and %), 1998-2002 43<BR>OVERSEAS TRADE 44<BR>General Overview 44<BR>Table 33: Net Imports of Stationery to the UK by Imports and Exports by Value (£m), 1998-2002 44<BR>Imports 44<BR>Table 34: Import Penetration of the UK Stationery Market by Value at Current Prices (£m and %), 1998-2002 45<BR>Table 35: UK Imports of Stationery by Main Product Type by Value at Current Prices (£m), 1998-2002 45<BR>Table 36: Import Penetration of the Stationery Market by Main Product Sector by Value (%), 2002 47<BR>Paper and Board Stationery 48<BR>Box Files and Storage Boxes 48<BR>Boxed Stationery Assortments 48<BR>Envelopes 48<BR>Table 37: UK Imports of Envelopes by Source by Value (£m and %), 2001 48<BR>Registers, Account Books, Notebooks, Letter Pads, Diaries and Similar Products 49<BR>Table 38: UK Imports of Registers, Account Books, Diaries, etc. by Source by Value (£m and %), 2001 49<BR>Exercise Books 49<BR>Albums 49<BR>Binders, Folders and File Covers 49<BR>Multipart Business Forms and Computer Listing Paper 50<BR>Book Covers, Blotting Pads, Etc. 50<BR>Cut Self-Adhesive or Gummed Paper 50<BR>Paper and Board Cut To Size for Writing or Printing 50<BR>Table 39: UK Imports of Paper and Board Cut to Size for Writing and Printing by Source by Value (£m and %), 2001 50<BR>Other Paper or Board Stationery Items 51<BR>Office and School Supplies of Plastic 51<BR>Table 40: UK Imports of Plastics for Offices and Schools by Source by Value (£m and %), 2001 52<BR>Writing Instruments 52<BR>Table 41: UK Imports of Pens, Propelling Pencils and Parts of Pens by Source by Value (£m and %), 2001 53<BR>Table 42: UK Imports of Pencils, Crayons, Chalks, etc. by Source by Value (£m and %), 2001 54<BR>Metal Filing Trays and Cabinets for Desktop Use 54<BR>Fittings for Binders and Files, Paper Clips, Staples, Etc. 54<BR>Typewriter and Printer Ribbons and Ink Pads 54<BR>Other Non-Paper or Board Stationery Items 54<BR>Exports 55<BR>Table 43: Stationery Exports as a Percentage of UK Manufacturers' Sales by Value at Current Prices (£m and %), 1998-2002 55<BR>Table 44: UK Exports of Stationery by Main Product Type by Value at Current Prices (£m), 1998-2002 55<BR>Table 45: Stationery Exports as a Percentage of UK Manufacturers' Sales by Main Product Sector by Value (%), 2002 57<BR>Paper and Board Stationery Items 58<BR>Box Files and Storage Boxes 58<BR>Boxed Stationery Assortments 58<BR>Envelopes 58<BR>Registers, Account Books, Notebooks, Letter Pads, Diaries and Similar Products 58<BR>Table 46: UK Exports of Registers, Account Books, Diaries, etc. by Destination by Value (£m and %), 2001 58<BR>Exercise Books 59<BR>Albums 59<BR>Binders, Folders and File Covers 59<BR>Multipart Business Forms and Computer Listing Paper 59<BR>Book Covers, Blotting Pads, etc. 59<BR>Cut Self-Adhesive or Gummed Paper 59<BR>Paper and Board Cut to Size for Writing or Printing 59<BR>Table 47: UK Exports of Paper and Board Cut to Size for Writing and Printing by Destination by Value (£m and %), 2001 60<BR>Other Paper or Board Stationery 60<BR>Office and School Supplies of Plastic 60<BR>Table 48: UK Exports of Plastics for Offices and Schools by Destination by Value (£m and %), 2001 61<BR>Writing Instruments 61<BR>Table 49: UK Exports of Pens, Propelling Pencils and Parts of Pens by Destination by Value (£m and %), 2001 62<BR>Metal Filing Trays and Cabinets for Desktop Use 62<BR>Fittings for Binders and Files, Paper Clips, Staples, Etc. 62<BR>Typewriter and Printer Ribbons and Ink Pads 62<BR>Table 50: UK Exports of Typewriter and Similar Ribbons by Destination by Value (£m and %), 2001 63<BR>Other Non-Paper or Board Stationery Items 63<BR><BR>3. Industry Background 64<BR><BR>RECENT HISTORY 64<BR>INDUSTRY SYNOPSIS 64<BR>Table 51: Manufacturers of Paper and Board Stationery by Turnover, Pre-Tax Profit, Profit Margin, Average Remuneration and Current Ratio (£000, % and £), Latest Financial Years 65<BR>NUMBER OF COMPANIES 65<BR>Table 52: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Paper Stationery† by Turnover Sizeband (£000), 1998-2002 66<BR>Table 53: Number of Units Manufacturing Paper Stationery by Number of Employees (number of factories in each sizeband), 1998-2002 67<BR>EMPLOYMENT 67<BR>Table 54: Number of Employees in the Stationery Manufacturing Industry, 1997-2002 67<BR>Table 55: Leading Employers in the Stationery Manufacturing Industry (number of employees at financial year end), 1997-2001 68<BR>Table 56: Selected Leading Employers in the Commercial Stationery/Office Products Distribution Industry (number of employees at financial year end), 1997-2001 69<BR>REGIONAL VARIATIONS IN THE MARKETPLACE 69<BR>Table 57: Average Household Expenditure on Greetings Cards, Stationery and Paper Goods by Region (pounds per week per household), 2000/2001 70<BR>DISTRIBUTION 70<BR>The Consumer Market 70<BR>The Office Market 71<BR>Wholesalers 71<BR>The Contract Dealers 71<BR>Local Independent Dealers and Retailers 72<BR>Direct Dealers 72<BR>Office Products Superstores 72<BR>Internet Services 73<BR>HOW ROBUST IS THE MARKET? 73<BR>LEGISLATION 74<BR>KEY TRADE ASSOCIATIONS 75<BR>BOSS Federation 75<BR>Envelope Makers and Manufacturing Stationers' Association 75<BR>National Association of Paper Merchants 75<BR><BR>4. Competitor Analysis 76<BR><BR>THE MARKETPLACE 76<BR>MARKET LEADERS — MANUFACTURING 76<BR>Acco UK Ltd 77<BR>Company Structure 77<BR>Current and Future Developments 77<BR>Financial Results 77<BR>Avery Office Products UK Ltd 77<BR>Company Structure 77<BR>Current and Future Developments 78<BR>Financial Results 78<BR>John Dickinson Stationery Ltd 78<BR>Company Structure 78<BR>Current and Future Developments 78<BR>Financial Results 79<BR>Sanford UK 80<BR>Company Structure 80<BR>Current and Future Developments 80<BR>Financial Results 80<BR>PRODUCT SECTOR LEADERS 80<BR>Personal Stationery 80<BR>Envelopes 80<BR>Registers, Account Books, Notebooks, Etc. and Exercise Books 81<BR>Diaries and Organisers 81<BR>Binders, Folders and File Covers 82<BR>Multipart Business Forms and Continuous Computer Stationery 82<BR>Table 58: Selected Market Leaders in the UK Business Forms and Continuous Stationery Sector by Turnover (£m), 2001/2002 82<BR>Paper and Board Cut to Size for Writing and Printing 83<BR>Writing Instruments 83<BR>Desk Accessories 84<BR>MARKET LEADERS — COMMERCIAL STATIONERY DISTRIBUTION 84<BR>Table 59: Selected Market Leaders in the Commercial Stationery and Office Products Sector by Turnover (£m), 2001/2002 85<BR>Corporate Express Ltd 85<BR>Company Structure 85<BR>Current and Future Developments 85<BR>Financial Results 86<BR>Globus Office World PLC 86<BR>Company Structure 86<BR>Current and Future Developments 86<BR>Financial Results 86<BR>Guilbert UK Ltd 86<BR>Company Structure 86<BR>Current and Future Developments 86<BR>Financial Results 86<BR>Kingfield Heath Ltd 87<BR>Company Structure 87<BR>Current and Future Developments 87<BR>Financial Results 87<BR>Lyreco UK Ltd 87<BR>Company Structure 87<BR>Current and Future Developments 87<BR>Financial Results 88<BR>Office Depot International (UK) Ltd 88<BR>Company Structure 88<BR>Current and Future Developments 88<BR>Financial Results 88<BR>OyezStraker Group Ltd 88<BR>Company Structure 88<BR>Current and Future Developments 88<BR>Financial Results 88<BR>Ryman Ltd 89<BR>Company Structure 89<BR>Current and Future Developments 89<BR>Financial Results 89<BR>Spicers Ltd 89<BR>Company Structure 89<BR>Current and Future Developments 89<BR>Financial Results 90<BR>Staples (UK) Ltd 90<BR>Company Structure 90<BR>Current and Future Developments 90<BR>Financial Results 90<BR>PERSONAL STATIONERY RETAILERS 90<BR>OUTSIDE SUPPLIERS 90<BR>Paper Mills 90<BR>Table 60: Production, International Trade and Consumption of Paper and Board in the UK (million tonnes), 2000-2001 91<BR>Other Suppliers 92<BR>MARKETING ACTIVITY 92<BR>Main Media Advertising 93<BR>Table 61: Main Media Advertising Expenditure on Office Stationery (£000), Years Ending September 2001 and 2002 93<BR>Table 62: Main Media Advertising Expenditure by Office Suppliers (£000), Years Ending September 2001 and 2002 94<BR>Table 63: Main Media Advertising Expenditure on Fountain and Ball Pens (£000), Years Ending September 2001 and 2002 94<BR>Table 64: Main Media Advertising Expenditure on Household Stationery and Sundries (£000), Years Ending September 2001 and 2002 95<BR>Table 65: Main Media Advertising Expenditure on Stationery Ranges by High Street Retailers (£000), Years Ending September 2001 and 2002 95<BR>Trade Fairs 96<BR><BR>5. Strengths, Weaknesses, Opportunities and Threats 97<BR><BR>THE TOTAL MARKET 97<BR>Strengths 97<BR>Weaknesses 97<BR>Opportunities 97<BR>Threats 98<BR>PAPER AND BOARD STATIONERY 98<BR>Strengths 98<BR>Weaknesses 98<BR>Opportunities 98<BR>Threats 99<BR>OTHER STATIONERY 99<BR>Strengths 99<BR>Weaknesses 99<BR>Opportunities 100<BR>Threats 100<BR><BR>6. Buying Behaviour 101<BR><BR>PERSONAL STATIONERY 101<BR>Ownership and Purchasing of Pens 101<BR>Table 66: Changes in Ownership Levels of Fountain Pens, Refillable Ballpoint Pens and Refillable Rollerball Pens (% of adults owning), 1998-2002 101<BR>Table 67: Ownership and Purchasing of Pens by Type (% of adults), 2002 101<BR>Table 68: Socio-Demographic Breakdown of Pen Owners by Type of Pen (% of adults), 2002 102<BR>COMMERCIAL STATIONERY 104<BR>Demand from Direct Mail 104<BR>Table 69: UK Direct Mail Volumes (million items and %), 1997-2001 104<BR>Demand for Office Use 105<BR>Schools 105<BR>Table 70: Number of School Pupils in the UK (000 and %), January 1997-2001 105<BR><BR>7. Current Issues 106<BR><BR>RECENT ACQUISITIONS 106<BR>Dudley Stationery Ltd 106<BR>Bunzle PLC 106<BR>NEW MARKET ENTRANT 107<BR>STATIONERY GOES DIGITAL 107<BR><BR>8. The Global Market 108<BR><BR>TRENDS IN EUROPEAN DIRECT MAIL 108<BR>Table 71: Volume and Growth of Direct Mail in Selected European Countries (number of items and %), 2001 108<BR>THE US — THE WORLD'S LARGEST STATIONERY MARKET 108<BR>JAPAN — EMPHASIS ON INNOVATION AND RECYCLING 109<BR>CHINA — 5,000 STATIONERY MANUFACTURERS AND INCREASING SOPHISTICATION IN THE HOME MARKET 110<BR>HONG KONG — A MAJOR STATIONERY PRODUCER 111<BR>TAIWAN — SOPHISTICATED STATIONERY PRODUCTS 111<BR>MALAYSIA — A KEY PEN SUPPLIER 111<BR>INDIA — ATRACTING THE YOUTH MARKET 111<BR>SOUTH AMERICA — ECONOMIC CRISIS AFFECTS SALES 112<BR>RUSSIA AND EASTERN EUROPE — GROWTH MARKETS 112<BR>AFRICA — GROWING STATIONERY DEMANDS 112<BR><BR>9. Forecasts 113<BR><BR>INTRODUCTION 113<BR>The Economy 113<BR>Growth of Direct Mail 113<BR>FORECASTS 2003 TO 2007 113<BR>Table 72: The Forecast UK Market for Stationery by Value at Current Prices and Constant 2002 Prices (£bn at msp and %), 2003-2007 114<BR>FUTURE TRENDS 114<BR><BR>10. Company Profiles 116<BR><BR>Acco Uk Ltd 117<BR>Acco Eastlight Ltd 119<BR>Charles Letts & Company Ltd 121<BR>Esselte Uk Ltd 123<BR>Guilbert Uk Ltd 125<BR>John Dickinson Stationery Ltd 127<BR>Kingfield Heath Ltd 129<BR>Office Depot International (uk) Ltd 131<BR>Spicers Ltd 133<BR><BR>11. Further Sources 135<BR><BR>Associations 135<BR>General Sources 135<BR>Bonnier Information Sources 136<BR>Government Publications 137<BR>Other Sources 137

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