• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The Singles Market - Market Assessment 2003 Product Image

The Singles Market - Market Assessment 2003

  • Published: April 2003
  • Region: United Kingdom
  • Key Note Publications Ltd

Single status is increasingly becoming a norm in society just as marriage is no longer a dominant force among the majority of the population. In 1971, a quarter of men (24%) and a fifth of women (19%) were single this rose to around a third of men (34%) and a quarter of women (26%) in 2000. The main factors in this shift are the huge increase in the number of divorces, as well as the increase in cohabitation, which means that, in 2000, only just over a half of men (54%) and women (52%) were married.

The shifts in family formation have brought a number of changes to what being `single' means, not least to the negative status of being a spinster or bachelor - terms that are, significantly, no longer in common use. The decision to delay marriage and have children is the major contributory factor to the higher proportion of singles in their 20s and 30s. As a result, the proportion of those in the 25 to 44 age group who are single and living alone rose from 7% in 1991 to 12% in 2001.

Shifts in the formation of relationships and families mean that it is increasingly hard to determine who is single and who is not. The British Household Panel Survey has found that, from age 30 READ MORE >

TABLE OF CONTENTS:<BR><BR>Executive Summary 6<BR><BR>1. Introduction 9<BR><BR>REPORT FOCUS 9<BR>DEFINITION 9<BR><BR>2. Strategic Overview 10<BR><BR>DEMOGRAPHIC BACKGROUND 10<BR>Population by Age and Sex 10<BR>Table 1: The UK Population by Age and Sex (% and million), 1961-2026 11<BR>Population by Marital Status 11<BR>Table 2: The British Population† by Marital Status and Sex (%), 1971, 1981, 1991 and 2000 12<BR>Marriage Trends in the UK 12<BR>Table 3: UK Marriage and Divorce Trends (000), 1950, 1972, 1999 and 2000 13<BR>Family Formation 13<BR>Table 4: Average Age of Mother at Childbirth (years), 1971, 1981, 1991 and 2000 14<BR>Figure 1: Average Age of Mother at Childbirth (years), 1971, 1981, 1991 and 2000 14<BR>Table 5: Non-Married People Cohabiting by Sex and Age (%), 2001 15<BR>Figure 2: Non-Married People Cohabiting by Sex and Age (%), 2001 16<BR>Single Person Households by Age 16<BR>Table 6: British Population Living Alone by Age (%), 1991-2001 17<BR>Figure 3: British Population Living Alone by Age (%), 1991-2001 17<BR>Single Person Households by Age and Gender 18<BR>Table 7: British Population Living Alone by Sex and Age (%), 2001 18<BR>Figure 4: British Population Living Alone by Sex and Age (%), 2001 19<BR>Household Tenure by Marital Status and Gender 19<BR>Table 8: Household Tenure by Marital Status of British Males (%), 2001 20<BR>Table 9: Household Tenure by Marital Status of British Females (%), 2001 21<BR>Singles and the Housing Market 22<BR>THE ECONOMY 23<BR>EMPLOYMENT 24<BR>Table 10: UK Economic Activity by Sex and Employment Status of Economically Active (million), 1987 and 2002 24<BR>Table 11: EU Employment by Sex, Employment Status and Country (%), 2001 25<BR><BR>3. Shopping 26<BR><BR>EXPENDITURE OF ONE-PERSON HOUSEHOLDS 26<BR>Table 12: UK Household Expenditure on Selected Items by Type of Family (£ per week), 2001/2002 26<BR>SHOPPING 27<BR>Shopping Alone (S1) 27<BR>Shopping As a Social Activity (S2) 27<BR>Table 13: Attitudes Towards Shopping (% of respondents), 2001 28<BR>Shopping Outside Normal Hours (S3) 30<BR>Table 14: Attitudes Towards Shopping Outside Normal Hours (% of respondents), 2002 31<BR><BR>4. Finance 33<BR><BR>ATTITUDES TOWARDS PERSONAL FINANCES 33<BR>To Spend or to Save (S4) 33<BR>Table 15: Attitudes Towards Personal Finances (% of respondents), 2002 34<BR>ATTITUDES TOWARDS FINANCIAL PRODUCTS 36<BR>Buying Financial Products (S5) 36<BR>Table 16: Attitudes Towards Financial Products (% of respondents), 2002 37<BR>Pension Cover (S6) 38<BR>Table 17: Attitudes Towards Pension Cover (% of respondents), 2002 39<BR>The Pensions Market 40<BR>Single People and Independent Financial Advice (S7) 41<BR>Table 18: Attitudes Towards Financial Advice (% of respondents), 2002 43<BR><BR>5. The Single Lifestyle 44<BR><BR>OVERVIEW 44<BR>Being Single — an Advantage or Disadvantage? (S8) 44<BR>Table 19: Attitudes Towards Being Single (% of respondents), 2002 45<BR>To Be or Not To Be Single (S9) 47<BR>Meeting One's Match (S10) 47<BR>Table 20: Attitudes Towards Marital Status and Meeting a Partner (% of respondents), 2002 48<BR>The Dating Agency 50<BR>The Online Dating Agency 50<BR>Using Dating Agencies and Internet Dating Services (S11) 51<BR>Table 21: Attitudes Towards Dating Services (% of respondents), 2002 52<BR>Meeting New Partners at Work (S12) 54<BR>Table 22: Attitudes Towards Meeting a New Partner (% of respondents), 2002 55<BR>Meeting People — Location, Location 56<BR>High and Low Concentration of Singles by Location 57<BR>`Where it's Hot' (according to www.house.co.uk): 57<BR>`Where it's Not Hot' (according to www.house.co.uk): 57<BR>Taking up Leisure Activities and Meeting People 58<BR>Attitudes to Taking up New Leisure Activities (S13) 58<BR>Table 23: Attitudes Towards Taking Up New Leisure Activities (% of respondents), 2002 59<BR>Entertaining at Home (S14) 61<BR>Going to Pubs and Clubs (S15) 61<BR>Table 24: Attitudes Towards Socialising (% of respondents), 2002 62<BR><BR>6. The Holiday Market 64<BR><BR>OVERVIEW 64<BR>Visits Abroad 65<BR>Table 25: Visits Abroad by Region (000), 1989 and 1999-2001 65<BR>Spending Abroad 66<BR>Table 26: Spending Abroad by Region (£m and %), 1989 and 1999-2001 66<BR>Visits Abroad and Spending by Age Group and Destination 66<BR>Table 27: Visits and Spending Abroad by Age Group and Region (000 and £m), 2001 67<BR>Table 28: Top Destinations for Visits and Spending by Adults Aged 18 to 24 Years Old (000 and £m), 2001 68<BR>Table 29: Top Destinations for Visits and Spending by Adults Aged 25 to 34 Years Old (000 and £m), 2001 69<BR>Table 30: Top Destinations for Visits and Spending by Adults Aged 35 to 44 Years Old (000 and £m), 2001 70<BR>Popular Destinations — Trends in Popularity 71<BR>Table 31: Destination `If Money Were No Object' (%), 2002 71<BR>Singles and Activity Holidays (S16 and S17) 72<BR>Table 32: Activity Holiday Taking Overall (% of respondents), 2000 73<BR>The Singles Holiday 75<BR>Attitudes to the Singles Holiday (S18) 76<BR>Singles and Short-Break Holidays (S19) 76<BR>Table 33: Attitudes Towards Singles and Short-Break Holidays (% of respondents), 2002 77<BR><BR>7. The Pink Pound 79<BR><BR>OVERVIEW 79<BR>GAY DEMOGRAPHICS 79<BR>Key Features of Gay Markets 80<BR>The Pink Pound and Holidays 81<BR><BR>8. Advertising and Popular Culture 82<BR><BR>OVERVIEW 82<BR>MEDIA IMAGES OF SINGLE STATUS 82<BR><BR>9. Consumer Dynamics 84<BR><BR>INTRODUCTION 84<BR>SHOPPING 84<BR>Shopping Alone (S1) 84<BR>Shopping As a Social Activity (S2) 84<BR>Table 34: Attitudes Towards Shopping (% of respondents), 2001 85<BR>Shopping Outside Normal Hours (S3) 87<BR>Table 35: Attitudes Towards Shopping Outside Normal Hours (% of respondents), 2002 88<BR>FINANCE 90<BR>To Spend or to Save (S4) 90<BR>Table 36: Attitudes Towards Personal Finances (% of respondents), 2002 91<BR>Buying Financial Products (S5) 93<BR>Table 37: Attitudes Towards Financial Products (% of respondents), 2002 94<BR>Pension Cover (S6) 95<BR>Table 38: Attitudes Towards Pension Cover (% of respondents), 2002 96<BR>Single People and Independent Financial Advice (S7) 97<BR>Table 39: Attitudes Towards Financial Advice (% of respondents), 2002 99<BR>LIFESTYLE 100<BR>Being Single — Advantage or Disadvantage? (S8) 100<BR>Table 40: Attitudes Towards Being Single (% of respondents), 2002 101<BR>To Be or Not To Be Single (S9) 103<BR>Meeting One's Match (S10) 103<BR>Table 41: Attitudes Towards Marital Status and Meeting a Partner (% of respondents), 2002 104<BR>Using Dating Agencies and Internet Dating Services (S11) 106<BR>Meeting Partners at Work (S12) 106<BR>Table 42: Attitudes Towards Dating Services, and Towards Meeting a New Partner at Work (% of respondents), 2002 107<BR>Attitudes to Taking up New Leisure Activities (S13) 108<BR>Table 43: Attitudes Towards Taking Up New Leisure Activities (% of respondents), 2002 109<BR>Entertaining at Home (S14) 111<BR>Going to Pubs and Clubs (S15) 111<BR>Table 44: Attitudes Towards Socialising (% of respondents), 2002 112<BR>HOLIDAYS 114<BR>Singles and Activity Holidays (S16 and S17) 114<BR>Table 45: Activity Holiday Taking Overall (% of respondents), 2000 115<BR>Attitudes to the Singles Holiday (S18) 117<BR>Singles and Short-Break Holidays (S19) 117<BR>Table 46: Attitudes Towards Singles and Short-Break Holidays (% of respondents), 2002 118<BR><BR>10. The Future 120<BR><BR>GENERAL 120<BR>DATING 120<BR>HOLIDAYS 121<BR>PENSIONS AND OTHER MARKETS 121<BR><BR>11. Further Sources 122<BR><BR>Associations 122<BR>Publications 123<BR>General Sources 123<BR>Bonnier Information Sources 124<BR>Government Publications 125<BR>Other Sources 126

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos