Pet Food and Pet Care Products - Germany

Euromonitor International, December 2006, Pages: 43

Our Pet Food and Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: dog food, cat food, other pet food and pet care products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?
- Get a detailed picture of the pet food and pet care industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

PET FOOD AND PET CARE PRODUCTS - GERMANY : MARKET INSIGHT

EXECUTIVE SUMMARY

Pet food and pet care products returns to growth in Germany

Polarisation between premium and economy means decline of mid-price

Masterfoods is number one in Germany, followed by Nestlé Purina

Further growth expected in pet food and pet care products

KEY TRENDS AND DEVELOPMENTS

Changes in pet population

Human food trends reflected in pet food

Health and wellness-related products continue to thrive

Convenience is also important in pet food

Further segmentation and targeting of taste buds

The success of Fressnapf and other pet superstores

Pet services increasing and have huge potential in Germany

MARKET INDICATORS

Table 1 Pet Populations 2001-2006

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2001-2006

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2001-2006

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2001-2006

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2001-2006

Table 6 Dog and Cat Food Company Shares 2001-2005

Table 7 Dog and Cat Food Brand Shares 2002-2005

Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2006

Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2006

Table 10 Penetration of Private Label by Sector 2001-2005

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2006-2011

Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2006-2011

DEFINITIONS

PET FOOD AND PET CARE PRODUCTS - GERMANY : LOCAL COMPANY PROFILES

H VON GIMBORN GMBH - PET FOOD AND PET CARE PRODUCTS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 1 H Von Gimborn: Key Facts

Summary 2 H Von Gimborn: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

MASTERFOODS GMBH - PET FOOD AND PET CARE PRODUCTS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Masterfoods: Key Facts

Summary 4 Masterfoods: Operational Indicators

COMPANY BACKGROUND

Royal Canin a successful separate division

PRODUCTION

COMPETITIVE POSITIONING

NESTLé PURINA PETCARE DEUTSCHLAND GMBH - PET FOOD AND PET CARE PRODUCTS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Nestlé Purina Petcare Deutschland: Key Facts

Summary 6 Nestlé Purina Petcare Deutschland: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

TETRA GMBH - PET FOOD AND PET CARE PRODUCTS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Tetra: Key Facts

Summary 8 Tetra: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

VITAKRAFT-WERKE WüHRMANN & SOHN - PET FOOD AND PET CARE PRODUCTS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Vitakraft: Key Facts

Summary 10 Vitakraft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

DOG FOOD - GERMANY : SECTOR BRIEFING

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 13 Dog Owning Households: % Analysis 2001/2006

Table 14 Dog Population 2001-2006

Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2001-2006

SECTOR DATA

Table 16 Retail Sales of Dog Food by Type: Value 2001-2006

Table 17 Retail Sales of Dog Food by Type: % Value Growth 2001-2006

Table 18 Dog Food Company Shares 2001-2005

Table 19 Dog Food Brand Shares 2002-2005

Table 20 Forecast Retail Sales of Dog Food by Type: Value 2006-2011

Table 21 Forecast Retail Sales of Dog Food by Type: % Value Growth 2006-2011

Table 22 Retail Sales of Premium Dog Food: Value 2001-2006

Table 23 Dog Treats Brand Shares 2002-2005

CAT FOOD - GERMANY : SECTOR BRIEFING

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 24 Cat Owning Households: % Analysis 2001/2006

Table 25 Cat Population 2001-2006

Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2001-2006

SECTOR DATA

Table 27 Retail Sales of Cat Food by Type: Value 2001-2006

Table 28 Retail Sales of Cat Food by Type: % Value Growth 2001-2006

Table 29 Cat Food Company Shares 2001-2005

Table 30 Cat Food Brand Shares 2002-2005

Table 31 Forecast Retail Sales of Cat Food by Type: Value 2006-2011

Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2006-2011

Table 33 Retail Sales of Premium Cat Food: Value 2001-2006

Table 34 Cat Treats Brand Shares 2002-2005

OTHER PET FOOD - GERMANY : SECTOR BRIEFING

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 35 Other Pet Population 2001-2006

SECTOR DATA

Table 36 Retail Sales of Other Pet Food by Type: Volume 2001-2006

Table 37 Retail Sales of Other Pet Food by Type: Value 2001-2006

Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2001-2006

Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2001-2006

Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2006-2011

Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2006-2011

Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2006-2011

Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2006-2011

PET CARE PRODUCTS - GERMANY : SECTOR BRIEFING

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Retail Sales of Pet Care Products by Type: Value 2001-2006

Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2001-2006

Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2006-2011

Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2006-2011

Table 48 Cat Litter Brand Shares 2002-2005

Masterfoods
Nestlé Purina Petcare Deutschland
Tetra GmbH
Vitakraft-werkeWührmann & Sohn
H Von Gimborn GmbH

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