|
|
 |
|
Viewing report
|
|
|
|
Vehicle Breakdown Services Market Assessment 2007
Key Note Publications Ltd, April 2007
This report provides an overview and analysis of vehicle breakdown services in the UK. The vehicle breakdown market serves a number of overlapping sectors, including the private/retail sector, the third-party sector, the commercial sector and the ad-hoc vehicle breakdown and recovery sector.
The market for breakdown services in the UK continues to grow and, in 2006, its value was estimated to have reached a new peak. Demand for these services is being fuelled by increases in the number of licensed vehicles in the UK, by rises in the number of vehicles on the roads and by increases in the number of 2-car households.
Many of the leading vehicle breakdown companies have recently changed ownership. The Automobile Association (AA) was acquired by CVC Capital Partners and Permira in 2004; the Royal Automobile Club (RAC) was acquired by Aviva PLC in 2005; and Britannia Rescue Services was acquired by Liverpool Victoria in February 2007. Vehicle breakdown companies are proving to be particularly attractive acquisitions for insurance companies, such as Aviva and Liverpool Victoria, as they allow them to capitalise on the brand's image and to develop complementary services. It is possible that the AA could also become a subsidiary of an insurance company at some time in the future.
Exclusive primary research undertaken for this report into consumer attitudes towards vehicle breakdown services indicated that some of the services offered by suppliers were more highly valued than others. The research also found that the age and sex profiles of members differ between the leading organisations and that regional differences in membership rates are present.
Main media advertising is an important promotional tool for the vehicle breakdown companies and, between the years ending 2002 and 2006, expenditure on this form of promotion increased by 71%. The vehicle breakdown companies use main media advertising to attract new members, communicate roadside awareness campaigns and to promote their breakdown and recovery operations.
The UK market for vehicle recovery services is forecast to show further growth up to 2011, boosted by the continuing increase in the numbers of cars on the road, further projected rises in the membership of vehicle breakdown companies and the popularity among motorists of the wide range of vehicle breakdown services available.
Product samples
Vehicle Breakdown Services Market Assessment Sample Pages
Customers who bought this item also bought
Vehicle Breakdown Services Market Assessment 2008
Commercial Vehicle Breakdown & Recovery (UK) - Portfolio Analysis
Vehicle Security Market Report 2007
Automotive Services Market Report 2008
Vehicle Breakdown Services Market Assessment
Car Breakdown & Recovery (UK) - Portfolio Analysis
Road Haulage Market Report 2009
Global market review of road vehicle safety systems � forecasts to 2016
Vehicle Security Market Report 2003
Automotive Services Market Report 2007
Road Haulage Market Report 2007
Vehicle Body and Trailer - Global Strategic Business Report
|
|
|
|
