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Writing Instruments in Australia
Euromonitor International, May 2010, Pages: 23
The demand for writing instruments is determined by the level of consumers’ disposable income, population growth and the number of school-going children. The fluctuations in demand are more marked in the 13-23 age group, in which consumers are high school, tertiary/further education and university students, whose disposable incomes are highly affected by the state of economy.
The Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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