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Writing Instruments in Australia

Description:

Writing instruments in Australia reached maturity as consumers’ writing needs, and their computer and word processing needs reached equilibrium. It had 3% value growth to reach A$161 million in 2012. It had 2% volume growth as consumers increasingly opted for more premium products.

Euromonitor International's Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Contents:

WRITING INSTRUMENTS IN AUSTRALIA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2007-2012
Table 2 Sales of Writing Instruments by Category: Value 2007-2012
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 4 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 5 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 6 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 7 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 8 Writing Instruments Company Shares 2007-2011
Table 9 Writing Instruments Brand Shares 2008-2011
Table 10 Sales of Writing Instruments by Distribution Format 2007-2012
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 12 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Faber-castell (australia) Pty Ltd, A W in Personal Accessories (australia)
Strategic Direction
Key Facts
Summary 1 A W Faber-Castell (Australia) Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 A W Faber-Castell (Australia) Pty Ltd: Competitive Position 2011
Executive Summary
Personal Accessories Sales Slow As Consumers Reduce Spending
Australian Consumers Opt for Quality Over Quantity
Jewellery Retail Group James Pascoe Leads Personal Accessories
Leisure and Personal Goods Retailers Is the Largest Distribution Channel
Value Growth To Remain Subdued As Consumer Caution Is Expected To Continue
Key Trends and Developments
Consumer Caution Leads To Careful Spending
Competition Among Overlapping Brands Within Personal Accessories
Specialist Retailers Dominate As Australians Seek Personal Service
Environmental and Ethical Elements Appear
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2007-2012
Table 16 Sales of Personal Accessories by Category: Value 2007-2012
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 18 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 19 Personal Accessories Company Shares 2007-2011
Table 20 Personal Accessories Brand Shares 2008-2011
Table 21 Sales of Personal Accessories by Distribution Format 2007-2012
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 23 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources

Companies Mentioned

- 3m Australia Pty Ltd
- Bic Australia Pty Ltd
- Kathmandu Holdings Ltd
- Michael Hill International Ltd
- Swatch Group (australia) Pty Ltd

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Writing Instruments in Australia

Fax order form

Order information

Product name

Web Address

Office Code

Report Formats

Contact information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Payment information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
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+353-1-481-1716 or +353-1-653-1571 (from Rest of World)