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Writing Instruments in Australia


Description: The demand for writing instruments is determined by the level of consumers’ disposable income, population growth and the number of school-going children. The fluctuations in demand are more marked in the 13-23 age group, in which consumers are high school, tertiary/further education and university students, whose disposable incomes are highly affected by the state of economy.

The Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Australia
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Personal Goods Affected by the Global Recession
the Rise of Branded Jewellery
Hallmark Cards Leads the Personal Goods Market
Leisure and Personal Goods Retailers the Largest Distribution Channel
Modest Growth Forecast for Personal Goods
Key Trends and Developments
Impact of Global Recession
Branded Jewellery Is Gaining Popularity
Swiss Watches Dominate Australian Watches Market
Changing Consumer Behaviour Impacts on Writing Instruments/personal Stationery
Travel Goods Are Tied With Tourism
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
3m Australia Pty Ltd
Strategic Direction
Key Facts
Summary 2 3M Australia Pty Ltd: Key Facts
Summary 3 3M Australia Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 3M Australia Pty Ltd: Competitive Position 2009
Bic Australia Pty Ltd
Strategic Direction
Key Facts
Summary 5 Bic Australia Pty Ltd: Key Facts
Summary 6 Bic Australia Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Bic Australia Pty Ltd: Competitive Position 2009
Kathmandu Holdings Ltd
Strategic Direction
Key Facts
Summary 8 Kathmandu Holdings Limited: Key Facts
Summary 9 Kathmandu Holdings Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Kathmandu Holdings Limited: Competitive Position 2009
Michael Hill International Ltd
Strategic Direction
Key Facts
Summary 11 Michael Hill International: Key Facts
Summary 12 Michael Hill International: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Michael Hill International: Competitive Position 2009
Swatch Group (australia) Pty Ltd
Strategic Direction
Key Facts
Summary 14 Swatch Group (Australia) Pty Ltd: Key Facts
Summary 15 Swatch Group (Australia) Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Swatch Group (Australia) Pty Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 17 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014


Companies Mentioned - 3m Australia Pty Ltd - Bic Australia Pty Ltd - Kathmandu Holdings Ltd - Michael Hill International Ltd - Swatch Group (australia) Pty Ltd


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