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Writing Instruments in Australia
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Description: |
The demand for writing instruments is determined by the level of consumers’ disposable income, population growth and the number of school-going children. The fluctuations in demand are more marked in the 13-23 age group, in which consumers are high school, tertiary/further education and university students, whose disposable incomes are highly affected by the state of economy.
The Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Personal Goods industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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Contents: |
Writing Instruments in Australia Euromonitor International May 2010 List of Contents and Tables Executive Summary Personal Goods Affected by the Global Recession the Rise of Branded Jewellery Hallmark Cards Leads the Personal Goods Market Leisure and Personal Goods Retailers the Largest Distribution Channel Modest Growth Forecast for Personal Goods Key Trends and Developments Impact of Global Recession Branded Jewellery Is Gaining Popularity Swiss Watches Dominate Australian Watches Market Changing Consumer Behaviour Impacts on Writing Instruments/personal Stationery Travel Goods Are Tied With Tourism Market Data Table 1 Sales of Personal Goods by Category: Value 2004-2009 Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009 Table 3 Personal Goods Company Shares 2005-2009 Table 4 Personal Goods Brand Shares 2006-2009 Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009 Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009 Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014 Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014 Definitions Summary 1 Research Sources 3m Australia Pty Ltd Strategic Direction Key Facts Summary 2 3M Australia Pty Ltd: Key Facts Summary 3 3M Australia Pty Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 4 3M Australia Pty Ltd: Competitive Position 2009 Bic Australia Pty Ltd Strategic Direction Key Facts Summary 5 Bic Australia Pty Ltd: Key Facts Summary 6 Bic Australia Pty Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 7 Bic Australia Pty Ltd: Competitive Position 2009 Kathmandu Holdings Ltd Strategic Direction Key Facts Summary 8 Kathmandu Holdings Limited: Key Facts Summary 9 Kathmandu Holdings Limited: Operational Indicators Company Background Production Competitive Positioning Summary 10 Kathmandu Holdings Limited: Competitive Position 2009 Michael Hill International Ltd Strategic Direction Key Facts Summary 11 Michael Hill International: Key Facts Summary 12 Michael Hill International: Operational Indicators Company Background Production Competitive Positioning Summary 13 Michael Hill International: Competitive Position 2009 Swatch Group (australia) Pty Ltd Strategic Direction Key Facts Summary 14 Swatch Group (Australia) Pty Ltd: Key Facts Summary 15 Swatch Group (Australia) Pty Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 16 Swatch Group (Australia) Pty Ltd: Competitive Position 2009 Headlines Trends Competitive Landscape Prospects New Product Developments Summary 17 New Product Launches 2008-2009 Category Data Table 9 Sales of Writing Instruments by Category: Value 2004-2009 Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009 Table 11 Writing Instruments Company Shares 2005-2009 Table 12 Writing Instruments Brand Shares 2006-2009 Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009 Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014 Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014 |
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Companies Mentioned |
- 3m Australia Pty Ltd
- Bic Australia Pty Ltd
- Kathmandu Holdings Ltd
- Michael Hill International Ltd
- Swatch Group (australia) Pty Ltd |
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