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Writing Instruments in Belgium


Description: According to a recent study based on 60% of the Belgian writing instruments market, volume sales plunged by around 2% in 2009, while value sales increased by approximately the same percentage. The writing instruments sector was spared by the economic crisis. Growth rates slowed down in 2008 and 2009 but remained positive across the sector, and the impact of the global credit crunch was minimal.

The Writing Instrumentsin Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Belgium
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Personal Goods Sectors Affected Unequally by Global Credit Crunch
Innovation Driven by Ecological Concerns
Personal Goods Led by Multinational Companies and Private Labels
Leisure and Personal Goods Retailers Dominate Distribution Channels
Growth Rates To Increase Over the Forecast Period
Key Trends and Developments
Innovation in Ecologically Friendly Materials
Travel Goods Set To Become Smaller and Lighter
Costume Jewellery Emerging As Fashion Accessory To Boost Overall Sales
Personal Goods Partly Insulated From the Crisis
Multinationals Have Cannibalised the Market in Personal Goods
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Aurora Productions NV
Strategic Direction
Key Facts
Summary 2 Aurora Productions NV: Key Facts
Summary 3 Aurora Productions NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aurora Productions NV: Competitive Position 2009
Ice-watch Sa/nv
Strategic Direction
Key Facts
Summary 5 Ice-Watch SA/NV: Key Facts
Company Background
Production
Summary 6 Ice-Watch SA/NV: Production Statistics 2009
Competitive Positioning
Samsonite Europe NV
Strategic Direction
Key Facts
Summary 7 Samsonite Europe NV: Key Facts
Summary 8 Samsonite Europe NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Samsonite Europe NV: Competitive Position 2009
Staedtler Benelux NV
Strategic Direction
Key Facts
Summary 10 Staedtler Benelux NV: Key Facts
Summary 11 Staedtler Benelux NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Staedtler Benelux NV: Competitive Position 2009
Venizi Co
Strategic Direction
Key Facts
Summary 13 Venizi Co: Key Facts
Summary 14 Venizi Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Venizi Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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