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Writing Instruments in Brazil
Euromonitor International, June 2010, Pages: 27
Sales of writing instruments in Brazil were negatively impacted by the global credit crisis that afflicted the Brazilian economy for most of 2009. In contrast with the moderate positive growth seen in 2008, value sales of writing instruments declined in 2009 as Brazilian consumers reduced their purchases of more expensive products.
The Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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