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Writing Instruments in Brazil


Description: Sales of writing instruments in Brazil were negatively impacted by the global credit crisis that afflicted the Brazilian economy for most of 2009. In contrast with the moderate positive growth seen in 2008, value sales of writing instruments declined in 2009 as Brazilian consumers reduced their purchases of more expensive products.

The Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Brazil
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Sales of Personal Goods in Brazil Slow Down in 2009
Tax Cuts on Durable Goods Shifting Consumption Away From Personal Goods
Competitive Environment Remains Fragmented
Competition From Internet Retailers Leading Traditional Retailers To Diversify
Sales of Personal Goods Expected To Recover Over Forecast Period
Key Trends and Developments
Economic Recession Slows Down Demand for Personal Goods
Growing Middle Class Stimulating Positive Sales Growth
Rising Consumption of Electronics Products Impacts on Sales of Personal Goods
Companies Placing Greater Emphasis on Environmental Sustainability
Increased Competition and Adverse Conditions Causing Traditional Retailers of Personal Goods To Broaden Operations
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
A W Faber-castell, SA
Strategic Direction
Key Facts
Summary 2 A.W. Faber-Castell S.A.: Key Facts
Summary 3 A.W. Faber-Castell S.A.: Operational Indicators
Company Background
Production
Summary 4 A.W. Faber-Castell S.A.: Production Statistics 2008
Competitive Positioning
Summary 5 A.W. Faber-Castell S.A.: Competitive Position 2009
Amsterdam Sauer Joalheiros Ltda
Strategic Direction
Key Facts
Summary 6 Amsterdam Sauer Joalheiros Ltda: Key Facts
Summary 7 Amsterdam Sauer Joalheiros Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Amsterdam Sauer Joalheiros Ltda: Competitive Position 2009
Grupo Bignardi Ltda
Strategic Direction
Key Facts
Summary 9 Grupo Bignardi Ltda: Key Facts
Summary 10 Grupo Bignardi Ltda: Operational Indicators
Company Background
Production
Summary 11 Grupo Bignardi Ltda: Production Statistics 2008
Competitive Positioning
Summary 12 Grupo Bignardi Ltda: Competitive Position 2009
Primicia SA Industria E Comércio
Strategic Direction
Key Facts
Summary 13 Primicia S/A: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Primicia S/A: Competitive Position 2009
Technos Da Amazônia Ltda
Strategic Direction
Key Facts
Summary 15 Technos da Amazônia S.A.: Key Facts
Company Background
Production
Summary 16 Technos da Amazônia S.A.: Production Statistics 2008
Competitive Positioning
Summary 17 Technos da Amazônia S.A.: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 18 New Product Launches 2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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