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Writing Instruments in China

  • ID: 363533
  • January 2015
  • Region: China
  • 24 Pages
  • Euromonitor International

Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the first three ranking companies are domestic. As writing instruments is a market with already-low profit margins, local companies have had to resort to massive production and irrational product promotions in order to expand their sales.

The Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WRITING INSTRUMENTS IN CHINA

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2009-2014
Table 2 Sales of Writing Instruments by Category: Volume 2009-2014
Table 3 Sales of Writing Instruments by Category: Value 2009-2014
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2009-2014
Table 5 Sales of Writing Instruments by Category: % Value Growth 2009-2014
Table 6 Sales of Colouring by Type: % Value Breakdown 2009-2014
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2009-2014
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2009-2014
Table 9 NBO Company Shares of Writing Instruments: % Value 2009-2013
Table 10 LBN Brand Shares of Writing Instruments: % Value 2010-2013
Table 11 Distribution of Writing Instruments by Format: % Value 2009-2014
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2014-2019
Table 13 Forecast Sales of Writing Instruments by Category: Value 2014-2019
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2014-2019
Shanghai Mg Stationery Inc in Personal Accessories (china)
Strategic Direction
Key Facts
Summary 1 Shanghai MG Stationery Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Shanghai MG Stationery Inc: Competitive Position 2013
Executive Summary
Demand Remains Strong Although Retail Value Growth Decelerates
Increase in Overseas Purchases and Anti-corruption Policy Negatively Affect Growth
Personal Accessories Market Remains Highly Fragmented
Department Stores Is the Leading Channel
Steady Growth Expected in the Forecast Period, Although at A Slower Pace
Key Trends and Developments
Multinational Brands Span Multiple Product Markets To Remain Competitive
New Product Launches From Luxury Light Brands Are Mostly Expected
Internet Retailing Booms Although Department Stores Accounts for the Majority of Sales
Booming Overseas Purchases Hinder the Growth of Luxury Personal Accessories
Market Data
Table 16 Sales of Personal Accessories by Category: Value 2009-2014
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
Table 18 Sales of Personal Accessories by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Personal Accessories: % Value 2009-2013
Table 20 LBN Brand Shares of Personal Accessories: % Value 2010-2013
Table 21 Distribution of Personal Accessories by Format: % Value 2009-2014
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Value 2014-2019
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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