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Writing Instruments in China

  • ID: 363533
  • October 2015
  • Region: China
  • 23 Pages
  • Euromonitor International
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Writing instruments continued to register steady value growth of 8% in current terms in 2015, underpinned by stable demand. As one of the important driving forces behind writing instruments in China, major consumers including students and parents have shown consistent interest in purchasing writing instruments.

The Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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WRITING INSTRUMENTS IN CHINA

October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Volume 2010-2015
Table 3 Sales of Writing Instruments by Category: Value 2010-2015
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 5 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 6 Sales of Colouring by Type: % Value 2010-2015
Table 7 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 8 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 9 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 10 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 11 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
Shanghai M&g Stationery Inc in Personal Accessories (china)
Strategic Direction
Key Facts
Summary 1 Shanghai M&G Stationery Inc: Key Facts
Summary 2 Shanghai M&G Stationery Inc: Operational Indicators
Competitive Positioning
Summary 3 Shanghai M&G Stationery Inc: Competitive Position 2014
Executive Summary
Recovery in Retail Value Growth Driven by Strong Demand
Luxury Brands Reduce Prices To Stimulate Domestic Sales
International Players Post Strong Presence
Dynamic Growth in E-commerce in Personal Accessories
Solid Growth Expected Over the Forecast Period
Key Trends and Developments
Expansion of Product Category Offerings Consolidates Competitiveness
New Product Launches Cater To the Younger Generation
Personal Accessories Sees Slight Shift in Retail Distribution Channel Choice
Luxury Brands Adjust Pricing Strategy in China
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2010-2015
Table 17 Sales of Personal Accessories by Category: Value 2010-2015
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 19 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 21 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 22 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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