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Writing Instruments in China Product Image

Writing Instruments in China

  • Published: December 2013
  • Region: China
  • 23 Pages
  • Euromonitor International

In spite of the economic slowdown in China, writing instruments demonstrated strong growth momentum in 2013, thanks to the large consumer base and steady demand, from both students and office workers. Benefiting from consumer demand for a variety of writing instruments, the category enjoyed slightly faster value growth in 2013 than that posted in 2012.

The Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN CHINA

December 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2008-2013
Table 2 Sales of Writing Instruments by Category: Volume 2008-2013
Table 3 Sales of Writing Instruments by Category: Value 2008-2013
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2008-2013
Table 5 Sales of Writing Instruments by Category: % Value Growth 2008-2013
Table 6 Sales of Colouring by Type: % Value Breakdown 2008-2013
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2013
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2013
Table 9 NBO Company Shares of Writing Instruments: % Value 2008-2012
Table 10 LBN Brand Shares of Writing Instruments: % Value 2009-2012
Table 11 Distribution of Writing Instruments by Format: % Value 2008-2013
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2013-2018
Table 13 Forecast Sales of Writing Instruments by Category: Value 2013-2018
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2013-2018
Shanghai Mg Stationery Inc in Personal Accessories (china)
Strategic Direction
Key Facts
Summary 1 Shanghai MG Stationery Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Shanghai MG Stationery Inc: Competitive Position 2012
Executive Summary
Growth Remains Robust With Strong Demand
the Economic Slowdown and Changed Government Policy Lead To Slower Growth
Chow Tai Fook Jewellery Group Leads in A Highly Fragmented Market
Department Stores Continue To Lead in Distribution
Upbeat Outlook for the Forecast Period, Although Slower Growth Than the Review Period
Key Trends and Developments
Less Aggressive New Launches, Marketing and Advertising Observed From Leading Players
the Latest Multinational Collections Debut in China
Specialist Stores, Second To Department Stores, Lead Personal Accessories' Sales Channels
the Ban on Use of Public Funds for Gifts Curbs Growth of Luxury Personal Accessories
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2008-2013
Table 17 Sales of Personal Accessories by Category: Value 2008-2013
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
Table 19 Sales of Personal Accessories by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Personal Accessories: % Value 2008-2012
Table 21 LBN Brand Shares of Personal Accessories: % Value 2009-2012
Table 22 Distribution of Personal Accessories by Format: % Value 2008-2013
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
Table 24 Forecast Sales of Personal Accessories by Category: Value 2013-2018
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 3 Research Sources

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