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Writing Instruments in France


Description: Sales decreased by 1.1% in 2009 after a smaller drop in 2008, as a result of the economic crisis and households’ limited purchasing power. French customers have become increasingly price conscious and reduced their expenses on non-essential goods, including writing instruments, whose sales declined for the second year in a row after eight years of modest but constant growth.

The Writing Instrumentsin France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in France
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
A Declining Market After Four Years of Growth
A Shift Towards More Affordable Products
French Manufacturers Are Globally Well Represented
Market Dominated by Specialist Retailers
A Dynamic Market During the Forecast Period
Key Trends and Developments
the Impact of the Global Economic and Financial Crisis
Poor Performance of the Luxury Goods Industry
Rising Demand for Eco-friendly Products
Growth in Online Sales
Rising Demand for Fashion Accessories
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Agatha France SA
Strategic Direction
Key Facts
Summary 2 Agatha France SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Agatha France SA: Competitive Position 2009
Exacompta-clairefontaine SA
Strategic Direction
Key Facts
Summary 4 Exacompta Clairefontaine SA: Key Facts
Company Background
Production
Summary 5 Exacompta Clairefontaine SA: Production Statistics 2009
Competitive Positioning
Summary 6 Exacompta Clairefontaine SA: Competitive Position 2009
Le Tanneur & Cie SA
Strategic Direction
Key Facts
Summary 7 Le Tanneur & Cie: Key Facts
Summary 8 Le Tanneur & Cie: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Le Tanneur & Cie: Competitive Position 2009
Stabilo France SA
Strategic Direction
Key Facts
Summary 10 Stabilo France: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Stabilo France: Competitive Position 2009
Swatch France SA
Strategic Direction
Key Facts
Summary 12 Swatch France SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Swatch France SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 14 New Product Launches 2007-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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