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Writing Instruments in Germany
Euromonitor International, May 2010, Pages: 28
The writing instruments sector in Germany was affected by several factors in 2009. First, the high fragmentation of the market, because of the large numbers of producers and competitors, caused sales of writing instruments to decline in value terms. The negative influence of the global recession led consumers to look for more frugal purchases and they therefore paid less attention to their previous loyalties to specific brands. In addition, writing instruments became disposable products that...
The Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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