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Writing Instruments in Germany


Description: The writing instruments sector in Germany was affected by several factors in 2009. First, the high fragmentation of the market, because of the large numbers of producers and competitors, caused sales of writing instruments to decline in value terms. The negative influence of the global recession led consumers to look for more frugal purchases and they therefore paid less attention to their previous loyalties to specific brands. In addition, writing instruments became disposable products that...

The Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Germany
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Slow-down of Growth
Growing Influence of Electronic Devices
Highly Fragmented Market
Growing Importance of Online Shopping
Future Outlook: Slow-down of Negative Growth
Key Trends and Developments
Frugal Purchases - New Lifestyle
Growing Influence of Laptops and Mobile Phones
Innovations and New Products
Everything Is on Line
Fewer Schoolchildren - Fewer Students
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Deuter Sport GmbH & Co Kg
Strategic Direction
Key Facts
Summary 2 Deuter Sport GmbH & Co. KG: Key Facts
Company Background
Production
Summary 3 Deuter Sport GmbH & Co. KG: Location & Brands 2009
Competitive Positioning
Summary 4 Deuter Sport GmbH & Co. KG: Competitive Position 2009
Gerhard D Wempe Kg
Strategic Direction
Key Facts
Summary 5 Gerhard D. Wempe KG: Key Facts
Company Background
Production
Summary 6 Gerhard D. Wempe KG: Location & Brands 2009
Competitive Positioning
Summary 7 Gerhard D. Wempe KG: Competitive Position 2009
Herlitz Pbs AG
Strategic Direction
Key Facts
Summary 8 Herlitz PBS AG: Key Facts
Summary 9 Herlitz PBS AG: Operational Indicators
Company Background
Production
Summary 10 Herlitz PBS AG: Location & Brands 2009
Competitive Positioning
Summary 11 Herlitz PBS AG: Competitive Position 2009
Schneider Schreibgeräte GmbH
Strategic Direction
Key Facts
Summary 12 Schneider Schreibgeräte GmbH: Key Facts
Summary 13 Schneider Schreibgeräte GmbH: Number of employees
Company Background
Production
Summary 14 Schneider Schreibgeräte GmbH: Location & Brands 2009
Competitive Positioning
Summary 15 Schneider Schreibgeräte GmbH: Competitive Position 2009
Staedtler Mars GmbH & Co Kg
Strategic Direction
Key Facts
Summary 16 Staedtler Mars GmbH & Co. KG: Key Facts
Summary 17 Staedtler Mars GmbH & Co. KG: Operational Indicators
Company Background
Production
Summary 18 Staedtler Mars GmbH & Co. KG: Location & Brands 2009
Competitive Positioning
Summary 19 Staedtler Mars GmbH & Co. KG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 20 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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