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Writing Instruments in Hungary
Euromonitor International, June 2010, Pages: 22
Value sales increased year-on-year during most of the review period before beginning to decline in 2008. This decline was due in part to the recession and to consumer belt-tightening but it was also due to an increase in the availability of low-priced international brands. The increasing number of hypermarkets and grocery retailers selling writing instruments at lower prices also contributed to the decline. Further, the increasing use of computers and email and mobile phones and texting...
The Writing Instrumentsin Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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