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Writing Instruments in Hungary


Description: Value sales increased year-on-year during most of the review period before beginning to decline in 2008. This decline was due in part to the recession and to consumer belt-tightening but it was also due to an increase in the availability of low-priced international brands. The increasing number of hypermarkets and grocery retailers selling writing instruments at lower prices also contributed to the decline. Further, the increasing use of computers and email and mobile phones and texting...

The Writing Instrumentsin Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Hungary
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Recession Slows Market Growth
Coming Government Austerity Measures To Hit Consumer Expenditure
Consumers Seek Less Expensive Alternatives
International Players Dominate the Hungarian Personal Goods Market
Hungarian Consumers Increasingly Seeking Convenience
Key Trends and Developments
Worldwide Recession Forces Hungarian Consumers To Be Cautious
Luxury Brands Becoming More Popular
Computers Affect the Way Consumers Communicate
Seasonal Sales Critical To Sector Success
Intensified Competition Drives Down Average Unit Prices
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
H&m Ruházati Kiskereskedelmi Kft
Strategic Direction
Key Facts
Summary 2 H&M Ruházati Kiskereskedelmi Kft: Key Facts
Summary 3 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Ico Zrt
Strategic Direction
Key Facts
Summary 4 ICO Zrt: Key Facts
Summary 5 ICO Zrt : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 ICO Zrt : Competitive Position 2009
Office Depot Hungary Kft
Strategic Direction
Key Facts
Summary 7 Office Depot Hungary Kft: Key Facts
Summary 8 Office Depot Hungary Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Office Depot Hungary Kft: Competitive Position 2009
Seiko Hungary
Strategic Direction
Key Facts
Summary 10 Seiko Hungary Kft: Key Facts
Summary 11 Seiko Hungary Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Seiko Hungary Kft: Competitive Position 2009
Stabilo Hungaria Kft
Strategic Direction
Key Facts
Summary 13 Stabilo Hungária Kft: Key Facts
Summary 14 Stabilo Hungária Kft : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Stabilo Hungária Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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