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Writing Instruments in India
Euromonitor International, June 2010, Pages: 26
The pens subsector in India has been taken over by ballpoint and gel pens as sales of fountain pens are driven by the luxury market. In the early part of the review period, schools began to allow high school students to use ballpoint pens in their coursework, as examination boards began to allow their use as well. Students arguably constitute the largest and most prolific body of users of pens today, and this change made a significant difference to the pens sector within India, since it brought...
The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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