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Writing Instruments in India

  • ID: 363537
  • January 2016
  • Region: India
  • 20 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Gitanjali Gems Ltd
  • Jk Paper Industries Ltd
  • Linc Pens Plastics Ltd
  • Titan Industries Ltd
  • Vip Industries Ltd
  • MORE

Writing instruments registered current retail value growth of 12% to reach Rs36.6 billion in 2015. This good performance was linked to the huge success of colouring books for adults in the year. Consumers started to purchase colouring pencils, graphite pencils and writing accessories to colour the pages and figures from colouring books for adults, such as The Secret Garden.

The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Gitanjali Gems Ltd
  • Jk Paper Industries Ltd
  • Linc Pens Plastics Ltd
  • Titan Industries Ltd
  • Vip Industries Ltd
  • MORE

WRITING INSTRUMENTS IN INDIA

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Value 2010-2015
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 4 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 5 Sales of Colouring by Type: % Value 2010-2015
Table 6 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 7 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 8 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 9 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 10 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 12 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
Hindustan Pencils Ltd in Personal Accessories (india)
Strategic Direction
Key Facts
Summary 1 Hindustan Pencils Ltd: Key Facts
Competitive Positioning
Summary 2 Hindustan Pencils Ltd: Competitive Position 2014
Executive Summary
Personal Accessories Maintains Its Strong Performance in India During 2015
Personal Accessories Market Remains Fragmented
Titan Industries Ltd Continues To Lead Personal Accessories
Jewellery and Watch Specialist Retailers Continues To Be the Dominant Channel
Forecast Period Growth Looks Promising for Personal Accessories in India
Key Trends and Developments
Fashion Brands Titan and Hidesign Catering To Multiple Personal Accessories Categories Remain Popular Among Consumers
Religious-themed Real Jewellery Continues To Be Popular in India
Most Consumers Continue To Visit Jewellery and Watch Specialist Retailers To Purchase Personal Accessories
Improving Indian Economy Has A Directly Positive Impact on Personal Accessories
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2010-2015
Table 16 Sales of Personal Accessories by Category: Value 2010-2015
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 18 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 20 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 21 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 23 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
3 of 4

- Gitanjali Gems Ltd
- Jk Paper Industries Ltd
- Linc Pens Plastics Ltd
- Titan Industries Ltd
- Vip Industries Ltd

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown

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