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Writing Instruments in India Product Image

Writing Instruments in India

  • ID: 363537
  • February 2014
  • Region: India
  • 19 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Gitanjali Gems Ltd
  • Jk Paper Industries Ltd
  • Linc Pens Plastics Ltd
  • Titan Industries Ltd
  • Vip Industries Ltd
  • MORE

Established players are increasing their penetration by launching rural and urban-specific brands with different price tags so as to cater for both markets. The leading players are also increasing their manufacturing capacity to cater for overall growing demand for writing instruments in India. Furthermore, increasing schooling in rural India is also supporting category growth.

The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Gitanjali Gems Ltd
  • Jk Paper Industries Ltd
  • Linc Pens Plastics Ltd
  • Titan Industries Ltd
  • Vip Industries Ltd
  • MORE

WRITING INSTRUMENTS IN INDIA

February 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2008-2013
Table 2 Sales of Writing Instruments by Category: Volume 2008-2013
Table 3 Sales of Writing Instruments by Category: Value 2008-2013
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2008-2013
Table 5 Sales of Writing Instruments by Category: % Value Growth 2008-2013
Table 6 Sales of Colouring by Type: % Value Breakdown 2008-2013
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2013
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2013
Table 9 NBO Company Shares of Writing Instruments: % Value 2008-2012
Table 10 LBN Brand Shares of Writing Instruments: % Value 2009-2012
Table 11 Distribution of Writing Instruments by Format: % Value 2008-2013
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2013-2018
Table 13 Forecast Sales of Writing Instruments by Category: Value 2013-2018
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2013-2018
Hindustan Pencils Ltd
Strategic Direction
Key Facts
Summary 1 Hindustan Pencils Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hindustan Pencils Ltd: Competitive Position 2012
Executive Summary
New Product Launches Provide A Good Opportunity To Stimulate Sales
Sales Boosted by Discounting and Seasonal Offers
Established Players Increasing Their Presence
the Internet An Emerging Retail Channel
Increasing Presence of Established Players To Help Drive Continued Growth
Key Trends and Developments
New Fashion Trends Inspiring Teenagers
Depreciating Rupee Impacting Sales
Discounts and Seasonal Offers Increase Sales
Specialist Retailers Dominate
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2008-2013
Table 17 Sales of Personal Accessories by Category: Value 2008-2013
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
Table 19 Sales of Personal Accessories by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Personal Accessories: % Value 2008-2012
Table 21 LBN Brand Shares of Personal Accessories: % Value 2009-2012
Table 22 Distribution of Personal Accessories by Format: % Value 2008-2013
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
Table 24 Forecast Sales of Personal Accessories by Category: Value 2013-2018
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown

- Gitanjali Gems Ltd
- Jk Paper Industries Ltd
- Linc Pens Plastics Ltd
- Titan Industries Ltd
- Vip Industries Ltd

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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