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Writing Instruments in Italy
Euromonitor International, June 2010, Pages: 24
The increased usage of personal computers and laptop computers and accessories is one of the primary threats to growth in the writing instruments sector. According to Assinforma (national association of IT companies in Italy), sales of laptops and other portable digital devices are expected to continue to grow across all consumer segments, particularly young consumers, and this will have an impact on sales of writing instruments.
The Writing Instrumentsin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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