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Writing Instruments in Italy


Description: The increased usage of personal computers and laptop computers and accessories is one of the primary threats to growth in the writing instruments sector. According to Assinforma (national association of IT companies in Italy), sales of laptops and other portable digital devices are expected to continue to grow across all consumer segments, particularly young consumers, and this will have an impact on sales of writing instruments.

The Writing Instrumentsin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in Italy
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
2009 A Tough Year for the Italian Personal Goods Market
Recession Changed Italian Consumers' Priorities
Personal Goods Sector in Italy Highly Competitive
Distribution Landscape Highly Fragmented
Better Times Coming in the Medium To Long Term
Key Trends and Developments
Recession Hits Consumer Demand for Personal Goods
"made in Italy" Promises Quality and Value
Sales of Italian Products Threatened by Low-priced Imports
Weakened Italian Labour Market Affecting Demand
Mass Merchandisers Capturing Share at the Expense of Independents
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Binda Group
Strategic Direction
Key Facts
Summary 2 Binda Group S.p.A: Key Facts
Summary 3 Binda Group S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Binda Group S.p.A: Competitive Position 2009
Bulgari SpA
Strategic Direction
Key Facts
Summary 5 Bulgari S.p.A: Key Facts
Summary 6 Bulgari S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Bulgari S.p.A.: Competitive Position 2009
Damiani SpA
Strategic Direction
Key Facts
Summary 8 Damiani S.p.A: Key Facts
Summary 9 Damiani S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Damiani S.p.A: Competitive Position 2009
Gucci SpA
Strategic Direction
Key Facts
Summary 11 Gucci SpA: Key Facts
Summary 12 Gucci SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Gucci SpA: Competitive Position 2009
Nike Inc
Strategic Direction
Key Facts
Summary 14 Nike Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Nike Inc: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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