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Writing Instruments in Japan Product Image

Writing Instruments in Japan

  • ID: 363539
  • January 2014
  • Region: Japan
  • 24 pages
  • Euromonitor International

Writing instruments saw slight growth in both volume and current value terms in 2013. During the severe economic situation in the review period, businesses tightened their expenditure on office supplies, including writing instruments. Employees purchased stationery for work themselves, which created large demand from individuals. This demand remained in 2013, and manufacturers continued to launch new stationery products to appeal to consumers and maintain sales.

The Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN JAPAN

January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2008-2013
Table 2 Sales of Writing Instruments by Category: Volume 2008-2013
Table 3 Sales of Writing Instruments by Category: Value 2008-2013
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2008-2013
Table 5 Sales of Writing Instruments by Category: % Value Growth 2008-2013
Table 6 Sales of Colouring by Type: % Value Breakdown 2008-2013
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2013
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2013
Table 9 NBO Company Shares of Writing Instruments: % Value 2008-2012
Table 10 LBN Brand Shares of Writing Instruments: % Value 2009-2012
Table 11 Distribution of Writing Instruments by Format: % Value 2008-2013
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2013-2018
Table 13 Forecast Sales of Writing Instruments by Category: Value 2013-2018
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2013-2018
Mitsubishi Pencil Co Ltd in Personal Accessories (japan)
Strategic Direction
Key Facts
Summary 1 Mitsubishi Pencil Co Ltd: Key Facts
Summary 2 Mitsubishi Pencil Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mitsubishi Pencil Co Ltd: Competitive Position 2012
Executive Summary
Moderate Growth Is Seen in Personal Accessories in Japan
International Manufacturers Increase Unit Prices
Personal Accessories Remains Fragmented
Department Stores Continues To Account for the Largest Share of Distribution
Personal Accessories Is Expected To See Growth
Key Trends and Developments
International Manufacturers Take Action To Increase Their Prices
New Product Developments Revive Sales of Writing Instruments
Specialist Retailers Remain the Popular Destinations
Personal Accessories Target Working Women
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2008-2013
Table 17 Sales of Personal Accessories by Category: Value 2008-2013
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
Table 19 Sales of Personal Accessories by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Personal Accessories: % Value 2008-2012
Table 21 LBN Brand Shares of Personal Accessories: % Value 2009-2012
Table 22 Distribution of Personal Accessories by Format: % Value 2008-2013
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
Table 24 Forecast Sales of Personal Accessories by Category: Value 2013-2018
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown

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