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Writing Instruments in Japan Product Image

Writing Instruments in Japan

  • ID: 363539
  • October 2014
  • Region: Japan
  • 24 pages
  • Euromonitor International

Writing instruments saw continuous growth over 2010-2013. During the global financial crisis, businesses tightened their expenditures on office supplies, including writing instruments, which led to growing consumption from individual consumers. The demand from individual consumers has hit the peak and started to slow down, especially after the sales tax increase in April 2014. Overall, writing instruments in 2014 is expected to record ¥94 billion in current value terms, down by 1% from 2013.

The Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WRITING INSTRUMENTS IN JAPAN

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2009-2014
Table 2 Sales of Writing Instruments by Category: Volume 2009-2014
Table 3 Sales of Writing Instruments by Category: Value 2009-2014
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2009-2014
Table 5 Sales of Writing Instruments by Category: % Value Growth 2009-2014
Table 6 Sales of Colouring by Type: % Value Breakdown 2009-2014
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2009-2014
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2009-2014
Table 9 NBO Company Shares of Writing Instruments: % Value 2009-2013
Table 10 LBN Brand Shares of Writing Instruments: % Value 2010-2013
Table 11 Distribution of Writing Instruments by Format: % Value 2009-2014
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2014-2019
Table 13 Forecast Sales of Writing Instruments by Category: Value 2014-2019
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2014-2019
Mitsubishi Pencil Co Ltd in Personal Accessories (japan)
Strategic Direction
Key Facts
Summary 1 Mitsubishi Pencil Co Ltd: Key Facts
Summary 2 Mitsubishi Pencil Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mitsubishi Pencil Co Ltd: Competitive Position 2013
Executive Summary
Consumers Rush Their Purchases of Personal Accessories To Beat Vat Hike
Foreign Visitors Are Key To Driving Sales Growth of Personal Accessories
International Luxury Personal Accessories Cover Multiple Product Categories
Specialist Retailers and Department Stores Maintain Large Shares of Distribution
Personal Accessories Is Expected To See Marginal Decline
Key Trends and Developments
Consumers Rush Their Purchases of Goods and Services To Beat Vat Hike
Specialist Retailers and Department Stores Look To Foreign Tourists To Drive Sales Growth
Luxury Companies Lead Personal Accessories in Japan
New Product Launches Collaborating With Mobile Technology
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2009-2014
Table 17 Sales of Personal Accessories by Category: Value 2009-2014
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
Table 19 Sales of Personal Accessories by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Personal Accessories: % Value 2009-2013
Table 21 LBN Brand Shares of Personal Accessories: % Value 2010-2013
Table 22 Distribution of Personal Accessories by Format: % Value 2009-2014
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
Table 24 Forecast Sales of Personal Accessories by Category: Value 2014-2019
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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