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Writing Instruments in the Netherlands
Euromonitor International, June 2010, Pages: 23
During the review period, value sales in the writing instruments sector grew at a sluggish CAGR of 1% as several subsectors found themselves under pressure. The recession certainly had an impact on demand, but there were also underlying fundamental factors that played a role in dampening sales growth. These included the explosion of computers, mobile phones and other digital communications devices that have replaced, for many consumers, the traditional role of pen and paper. Writing instrument...
The Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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