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Writing Instruments in the Netherlands


Description: During the review period, value sales in the writing instruments sector grew at a sluggish CAGR of 1% as several subsectors found themselves under pressure. The recession certainly had an impact on demand, but there were also underlying fundamental factors that played a role in dampening sales growth. These included the explosion of computers, mobile phones and other digital communications devices that have replaced, for many consumers, the traditional role of pen and paper. Writing instrument...

The Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in the Netherlands
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Modest Value Sales Decline for Personal Goods
Economic Recession Started in 2008 and Deepened in 2009
Personal Goods Transformed Into Lifestyle Products
Distribution Channels Shifting
Modest Recovery in Personal Goods Expected
Key Trends and Developments
Economic Downturn A Major Concern
It's Not Easy Being Green
Demographic Changes Affect the Personal Goods Sector
Well-known Brands Drive Growth
Internet Becoming A Significant Force in Dutch Retail
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bruynzeel-sakura BV
Strategic Direction
Key Facts
Summary 2 Bruynzeel-Sakura BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bruynzeel-Sakura BV: Competitive Position 2009
Castelijn & Beerens BV
Strategic Direction
Key Facts
Summary 4 Castelijn & Beerens BV: Key Facts
Company Background
Production
Competitive Positioning
Ibb Amsterdam BV
Strategic Direction
Key Facts
Summary 5 IBB Amsterdam BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 IBB Amsterdam BV: Competitive Position 2009
Stationery Team Europe BV
Strategic Direction
Key Facts
Summary 7 Stationery Team Europe BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Stationery Team Europe BV: Competitive Position 2009
Stolk & Reese Kuvert BV
Strategic Direction
Key Facts
Summary 9 Stolk & Reese Kuvert BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Stolk & Reese Kuvert BV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 11 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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