Writing Instruments in South Africa

Euromonitor International, January 2013, Pages: 24

The decrease in consumer disposable income as a consequence of the subdued economic situation resulted in a decline in consumer spending. This affected writing instruments in South Africa in that demand was kept at more or less the basic functional requirements and spending is kept at a bare minimum. Consumers also resorted to trading down and looking out for cheaper products in their attempts to reduce spending.

Euromonitor International's Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN SOUTH AFRICA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2007-2012
Table 2 Sales of Writing Instruments by Category: Value 2007-2012
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 4 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 5 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 6 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 7 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 8 Writing Instruments Company Shares 2007-2011
Table 9 Writing Instruments Brand Shares 2008-2011
Table 10 Sales of Writing Instruments by Distribution Format 2007-2012
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 12 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Pilot Pen SA (pty) Ltd in Personal Accessories (south Africa)
Strategic Direction
Key Facts
Summary 1 Pilot Pen SA (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Pilot Pen SA (Pty) Ltd: Competitive Position 2011
Executive Summary
Lower Overall Performance for Personal Accessories
Economic Climate and Its Consequences
Competitive Landscape
Specialists Dominate Sales
Expected Forecast Performance
Key Trends and Developments
Low Income Makes Personal Accessories A Luxury
Store-based Retailers' Knowledge Determines Success
Diversification Is Key in Building Competitive Advantage
Innovation Leads Growth
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2007-2012
Table 16 Sales of Personal Accessories by Category: Value 2007-2012
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 18 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 19 Personal Accessories Company Shares 2007-2011
Table 20 Personal Accessories Brand Shares 2008-2011
Table 21 Sales of Personal Accessories by Distribution Format 2007-2012
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 23 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources

Product Samples

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