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Writing Instruments in Sweden

Description:
During the review period, the most noticeable development in Swedish writing instruments was the eco-friendly pens made from recycled materials. One such example includes the Pilot B2P (Bottle to Pen), made from 89% post-consumer recycled plastic bottles. Similarly, leading Swedish manufacturer Ballograf offers a series of environmentally-friendly markers called Friendly Marker. The range holds whiteboard markers, highlighters, permanent markers - both alcohol and water-based and flip chart...

Euromonitor International's Writing Instrumentsin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents:
WRITING INSTRUMENTS IN SWEDEN
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional Channels vs Retail: Volume 2008-2012
Table 2 Sales of Writing Instruments by Category: Volume 2007-2012
Table 3 Sales of Writing Instruments by Category: Value 2007-2012
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 5 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 6 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 7 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 8 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 9 Writing Instruments Company Shares 2007-2011
Table 10 Writing Instruments Brand Shares 2008-2011
Table 11 Sales of Writing Instruments by Distribution Format 2007-2012
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 13 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017
Ballograf Ab in Personal Accessories (sweden)
Strategic Direction
Key Facts
Summary 1 Ballograf AB: Key Facts
Summary 2 Ballograf AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Ballograf AB: Competitive Position 2011
Executive Summary
Personal Accessories Continues To Grow
Passion for Fashion
Brand-based Competition
Affordable Luxury for Mass Market
Increasing Role of the Internet
Key Trends and Developments
Top Brands Dominate Personal Accessories
Increasing Demand for Costume Jewellery
Specialist Retailers Take the Lead in Sales
Female Consumption Pattern Influences Sales
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2007-2012
Table 17 Sales of Personal Accessories by Category: Value 2007-2012
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 19 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 20 Personal Accessories Company Shares 2007-2011
Table 21 Personal Accessories Brand Shares 2008-2011
Table 22 Sales of Personal Accessories by Distribution Format 2007-2012
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 24 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 4 Research Sources
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